If you follow ag radio, news, and crop reporting, you’ve heard the name Chip Flory. The iconic voice is quickly discernable, as are the insights and no-nonsense outlooks it provides farmers around the country twice a day every weekday.

This week, Mike is joined by Chip to talk through what continues to fuel his journalistic fires today,

where the industry is headed, and the ins and outs of the Pro Farmer Crop Tour—from where it started to how the team arrives at the “magic number” every August.

We’re talking “soybeans with beaks,” the swamp full of rich men north of Richmond, and service-based journalism in this jam-packed AcreForward hour of knowledge and insights.