Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tired of constantly having to prove yourself at work? Feeling anxious or depressed after delegating your daily work tasks? Is everyone on your team relying on you for motivation, but even you are struggling to motivate yourself? Listen up!

By the end of this episode, you'll have actionable steps you can take to achieve real freedom over your income, freedom over your time, and most importantly, freedom from anxiety and depression as a business owner.

Today, we're joined by Brigham Dickinson, the Founder of Power Selling Pros and author of "Something to Give: A Journey to Become a Leader Worth Following".

Join us as Brigham shares his five key steps to overcoming depression and anxiety and finding true fulfillment and happiness as a service business leader. Whether you lead a small team or a massive team, Brigham has tons of insights to give you on how you can become a leader worth following.

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Watch Next:

8 Ways to Create a "WOW" Customer Service Experience w/ Zac Garside

Are Your CSRs Empowered to Be the Voice of Your Company w/ Zac Garside

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Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus

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What if we told you that you don't need more technicians to reach your next major revenue milestone?

You can get there with the techs you've already got — you just need to make them more efficient.

To explain what it takes to boost your efficiency, Billy Stevens, Founder & CEO at Sera Systems, joins the show armed with the many insights he's gained fine-tuning Sera into the well-oiled machine it is today.

Show Notes

- Efficiency at Sera [2:48]

- Building a business to sell boxes [18:26]

- Spotting areas to improve efficiency [31:33]

- Staying competitive with low prices [36:38]

- Reaching your revenue-per-technician goals [27:35]

Resources And People Mentioned:

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

Visit our page https://www.servicebusinessmastery.com

Learn the latest information in the HVAC industry with our state-of-the-art training for HVAC Distributors and Dealers HVAC Learning Campus

It's 5x more expensive to acquire a new customer than it is to retain an existing one.

That means, if you want your business to thrive, you need to do all you can to retain your customers.

But what happens when they decide to move?

In this episode, JB Brewster, Co-Founder at Is My Customer Moving, joins the show to explain how the revolutionary tool offered by his organization can help you be more proactive in retaining your customer base and save on customer acquisition.

Show Notes

- Why the client is your most valuable asset [8:44]

- How to stop your "leaky bucket" [14:12]

- Using moving data for new customer acquisition [19:00]

- Getting started with the program [22:42]

- [27:35]

Resources And People Mentioned:

Is My Customer Moving (visit their website)

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

Flat-rate pricing can be a game-changer in your service business. But to fully reap the rewards, you need your technicians and, even more importantly, your customers to be on board.

How do you successfully transition in a way that benefits your customers, technicians and business, alike?

To find out, in this episode of Service Business Mastery, we speak with Lance and Sheila Beck, Co-Owners at AirOne, about their recent transition to flat-rate pricing and the lessons they learned along the way.

Show Notes

- Transitioning from ServiceTitan to Housecall Pro [7:08]

- Why a flat rate? [9:48]

- Getting technicians on board [15:25]

- How it impacts customers [24:11]

- The time commitment [35:55]

Resources And People Mentioned:

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

An HVAC purchase is such a rare event that most people know more about funeral expenses.

And with the coming SEER2 regulations, it's more important than ever that HVAC businesses educate their customers, offer easy financing options and shore up their online presence.

In this episode of Service Business Mastery, we speak with Ben Middleton about SEER2, why in-house financing is no longer optional and how the Inflation Reduction Act will shake up the HVAC landscape.

- Introducing Ben Middleton [1:19]

- SEER2 and regional efficiency standards [4:26]

- The importance of consumer education [10:00]

- Compliance tracking and enforcement [12:50]

- Why financing and online presence are the keys to survival [27:35]

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

In this episode of Service Business Mastery, Tersh speaks with Michelle Ashton Jeppesen, Director of Business Development & Customer Success at Jill's Office, about the role of artificial intelligence in customer service.

Michelle explains why the human touch will always be vital in customer service, while identifying key areas AI can still help you deliver better results for your customers.

Michelle also shares how Jill's Office helps ensure their clients never lose money on costly missed calls and the best strategies service businesses can implement to interact with their customers.

SHOW NOTES

- How Jill's Office is helping service businesses [7:21]

- AI vs. the human touch [13:54]

- AI and the dreaded one-star review [16:23]

- Customer service is the true differentiator [29:28]

- The true cost of a missed call [38:37]

This episode is kindly sponsored by: - Sera (visit their website) - UpFrog (visit their website) - Emerson (visit their website). - CompanyCam (visit their website)

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

In this episode of Service Business Mastery, Tersh and Josh interview Randy Stanbury, to tackle a common hurdle faced by business owners – understanding their financials. Randy is the founder of "4 Level Coach" and former founder of Service Freight Systems, Randy reveals that a staggering 98% of business owners lack an understanding of their financial metrics, leaving them without a clear direction. To overcome this, he stresses the importance of regularly reviewing financial statements like the Profit and Loss statement and balance sheet. Additionally, tracking industry-specific Key Performance Indicators (KPIs), such as billable hours and labor burden, is essential for service businesses.

Moreover, Randy advocates for pricing services based on the value they bring rather than adhering to market standards. By mastering financial insights and aligning pricing with value, business owners can ensure profitability and sustainable growth.

Tune in for valuable strategies and insights to help your business thrive and make informed decisions for lasting service business mastery and success.

Intro 00:01

Sponsor Messages- 01:35

Biggest Hurdles That Bussiness Owners Face - 08:08

Understanding the importance of financials- 09:13

Self-performing work vs subcontracting.- 12:14

Technician guilt and growth in business - 18:48

Making a Realistic ROI Plan and Vision for Your Business- 21:17

How Coaches and Mentors Unravel Struggles in Conversations - 25:58

Embracing Stretch Goals to Propel Business Success - 30:04

Sustaining Success in 90-Day Cycles - 33:00

Discussing Failure and Rewards - 35:02

Achieving Clarity without Overwhelming the Team - 42:01

Closing out the Conversation with Randy Stanberry - 46:13

Outro - 46:53

This episode is kindly sponsored by: - Sera (visit their website) - CompanyCam (visit their website) - UpFrog (visit their website) - Emerson (visit their website)

- Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

This episode was produced by Reignite Media and promoted by Relentless Digital.

In this episode of Service Business Mastery, Tersh and Josh dive into the insights and experiences of Tom Casey, a veteran in the field of home energy conservation, HVAC design and engineering, and indoor air quality with over three decades of experience. His passion lies in creating homes that are not just comfortable but also safer, healthier, and more energy-efficient. His entrepreneurial skills are evidenced in his successful establishment and operation of three contracting companies: Climate Engineering, Climate Partners, and Dr. Energy Saver of Southern CT.

Currently, apart from consulting in the industry, Casey assists home improvement contractors in generating online leads to enhance their businesses. His unique approach to his field is grounded in practical experience and reality, rather than abstract theory or elaborate concepts, which he asserts leads to superior results.

In addition to his hands-on work, Casey is also a respected author and teacher in his field. He has crafted training materials and systems, designed and built training exhibits, and even constructed labs for a national franchise energy training center. This multifaceted involvement in his industry has granted him opportunities to present at industry events and conferences regularly. Moreover, his expertise is frequently sought for contribution in some of the leading home and industry publications.

- Life-altering close call and transformation - 01:23

- Discussion on the Peter Principle and the Law of the Lid - 06:09

- The issue of inadequate training for managers - 09:45

- Exploring the role of managers in home services - 12:22

- Delving into the concept of the lid - 14:02

- Daily reevaluation of the customer journey - 19:35

- Strategies for enhancing customer shopping experiences - 22:30

- Focusing on the customer experience - 25:44

- The importance of simplicity - 29:26

- Effective techniques for establishing strong customer connections - 31:00

- The challenges faced in dispatch roles - 35:09

- Managing customer appointment scheduling - 37:12

- Addressing technicians' aversion to being on-call - 41:23

- Prioritizing profitability in planning - 44:00

This episode is kindly sponsored by: - Sera visit their website - CompanyCam visit their website - UpFrog visit their website - Emerson visit their website

Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months! Join the Service Business Mastery Facebook group

This episode was produced by Reignite Media and promoted by Relentless Digital.

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch discuss valuable business insights with their guest, Jason Grooms. Jason shares his background as a son of a chicken farmer and his passion for mechanical works. After attending HVAC school and gaining experience in a big AC company, Jason started Absolute Climate Control in North Georgia. Together, they discusses the pain points of transitioning from technician to business owner and the challenges that come with it, as well as understanding the importance of processes and different ways to adjust and implement them within a company cutlure.

- Jason's background from being a son of a chicken farmer [2:30]

- Being a technician turned business owner. [4:29]

- Jumping back into the truck after challenges. [6:30]

- The importance of technical training, process building, and support [10:19]

- How processes and help attain positive client success [12:55]

- Continued training on processes for success. [17:30]

- Takeaways from attending events and conferences. [19:25]

- This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).

- Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

Join the Service Business Mastery Facebook group

In this episode of Service Business Mastery, Tersh and Josh dive into the insights and experiences of Jeremy Adams, an entrepreneur, CEO, and firefighter. Jeremy shares his early struggles about living out of his car to how his firefighting background has influenced his approach to leadership and team management in his HVAC business. He discusses the importance of empowering team members, building relationships, and fostering a proactive rather than reactive mindset. Jeremy also highlights the value of implementing processes and leveraging resources like the Profit Coach program offered by BDR. Tune in to gain valuable perspectives on leadership, problem-solving, and driving business growth.

SHOW NOTES

- Jeremy discusses expanding the electrical division of his business [2:06]

- The importance of surrounding yourself with the right people [4:12]

- Jeremy talks about his first hire and shares his future plans [6:08]

- Strategies for preventing employee financial irresponsibility [10:07]

- How to manage many people using experience from firefighting [13:02]

- Building genuine relationships as a key aspect of leadership [15:22]

- Jeremy draws parallels between firefighting and business strategies [17:31]

- How setting up technicians for success is a priority [21:09]

- Discussing the concept of charging more for value [25:14]

- Tersh mentions sponsors and encourages reaching out for support [26:32]

- This episode is kindly sponsored by Sera (visit their website) CompanyCam (visit their website), UpFrog (visit their website) and Emerson (visit their website).

- Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

- Join the Service Business Mastery Facebook group

This episode was produced by Reignite Media and promoted by Relentless Digital.