Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Tersh talks with Mickie Kennedy of eReleases.com about creating the perfect press release for your service business!

As a small business, I've often wondered why I would consider having a press release, but Mickie took the time in today's episode to share with us the true value of having press releases as an HVAC or plumbing company. Also, do note that Mickie believes that a plane jane air conditioning company like Service Emperor can still be sexy!

Here is a little information about Mickie and his team over eReleases.com

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR. Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born.

Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch. eReleases has grown since then and even works with big names now, but the spirit of Mickie's original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

Mickie lives in Baltimore County with his family and two feuding cats. He enjoys British science fiction and acknowledges an unhealthy addiction to diet soda. Mickie holds an MFA in Creative Writing with an emphasis in Poetry from George Mason University. He still writes poetry most Monday nights with a group of fellow misfits in Brunswick, Maryland. PR Expert, Press Release Ninja, Media Relations Networker

"We've used Mickie Kennedy's services 45+ times for our national published PR needs. EVERY TIME we have used eReleases, we see instant benefit with increased online traffic, bringing us more work and more revenue. eReleases gets my HIGHEST RECOMMENDATION." -Cyril Verley, Registered Architect Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he's here today to share some valuable insights.

In today's episode, Tersh & Mickie talk about the 5 MUST DO's for you to create the perfect press release!

Our Deep Dive~

1. Being a contrarian can be a great topic of a press release.
2. The media loves data...
3. Figure out what your industry is & isn't talking about...
4. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Get your free resources by visiting https://eReleases.com/plan
• Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Hugh Gallagher of The Gallagher Search Group about hiring do's and don't's when it comes to finding new employees!

Today's market is one of extreme uncertainty when it comes to hiring new employees! We have always had to battle the competitors within our industry, but now we are battling the extremely high-paying unemployment department as well. Tersh and Hugh talk about what it takes to get and retain the most qualified individuals for our team. Tersh shares his hiring practices and some of the ways he has found success when hiring.

Here is a little about Hugh and his team over at The Gallagher Search Group...

The Gallagher Search Group, Inc is a Recruiting and Consulting firm based in the Lehigh Valley area of Pennsylvania. We have two goals: to help our clients improve their own recruitment function in order to minimize the need to enlist third-party recruiters for assistance and to deliver the very best talent at an affordable price when your in-house efforts aren't generating the talent you seek. In order to achieve this, we act as a true partner to your organization. We have the same goal, make YOUR recruitment function the very best it can be. We do this through our unique service offerings which focus on improving your organization's ability to recruit and retain talent. Call us to schedule a free consultation to determine what custom service would work best for your organization. Our services include: On-Site Consulting - Our on-site corporate recruitment training program for your recruiting team and hiring managers. Learn how to effectively recruit from the best in the area!! We have half-day, full-day, week-long, and longer-term on-site programs available to fit your needs. Recruitment Consulting and Process Improvement - Our human capital consultancy works with your board, your executive team, or your HR and recruiting leaders to look at your current recruiting function in order to uncover areas of opportunity and needed process improvement. We share our findings with you and discuss ways of making an immediate and sustainable change to the way you recruit and retain talent! Executive Search – Our team of search professionals will identify, attract and deliver the top-end talent your organization needs to grow! We work on both a retained as well as a contingent basis and our pricing structure is flexible to ensure you are getting the top talent you need at a price that won't break the bank!

In today's episode, Tersh & Hugh talk about the 6 MUST DO's for you to hire amazing people for your team!

Our Deep Dive~

1. Don't waste people's time during the interview process.
2. Watch your interviewee's reactions in a tough situation.
3. Tersh explains his virtual hiring events.
4. Give an infomercial of your business...
5. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Get your free resources by visiting https://GallagherGroup.us
• Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here https://www.interplaylearning.com/partner/tersh
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Dr. John Sherk about how to find and retain amazing employees!

What are some things that Service Business Owners should be thinking about? Dr. John Sherk has his Ph.D. in Human Capital Development which makes him a major authority and resource when it comes to locating amazing employees and keeping them on board with your team.

In today's episode, Tersh & John talk about the 6 MUST DO's for you to locate and retain amazing people for your team!

Our Deep Dive~

1. Employees stay with you for the following reasons:
   1. Desire to stay and improve
   2. Obligation to you or someone in your team
   3. It will cost them too much to leave
2. We break down the three reasons listed above.
3. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Get your free resources by visiting https://operationslaboratory.com
• Learn more about how Tersh trains his Service Technicians by using Virtual Reality by clicking here https://www.interplaylearning.com/partner/tersh
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Wesley Stone, the Owner of Carpet Pro Cleaners!

But today's episode has a twist! Wesley interviews Tersh on today's episode of the Service Business Mastery podcast. They talk about everything from life coaching to how to deal with Millenials.

You DON'T want to miss today's episode...it's longer than normal, but it is worth every minute!

Wesley has owned his carpet cleaning business for over 11 years, and he shares many of the struggles that he has dealt with over the years, including dealing with depression after stepping away from the business once it was running on its own.

If you are looking to journey out into the entrepreneur world, check out this episode because we cover topics across the board that will help you start your business.

Our Deep Dive~

1. What would you tell your younger self about business?
2. How do you hire outside of the industry?
3. How to manage employees who work remotely.
4. Learn the emotional triggers of your clients (look below to learn HOW to learn these emotions!)
5. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Learn more about Wesley Stone by visiting www.carpetprocleaners.com
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• If you want to train your technicians with Virtual Reality training, click here to learn more!
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://ServiceBusinessMastery.com

Tersh talks with Brendan Kane, The Author of Hook Point, How To Stand Out In A 3-Second World!

Brendan Kane is a business and digital strategist for Fortune 500 corporations, brands, and celebrities. He thrives on helping his clients systematically find and engage new audiences that reward relevant content, products, and services with their attention and spend. Brendan transforms complexity into simplicity with tools and methods that amplify growth and enable execution. Starting his career at Lakeshore Entertainment, Brendan oversaw all aspects of their interactive media strategy. He worked on 16 films that generated a worldwide gross of $685 million dollars and pioneered the first-ever influencer campaign to effectively promote Lakeshore's movies.

He then went on to build applications, platforms, and campaigns for celebrity clients such as Taylor Swift, Rihanna, Katie Couric, Charles Barkley, Michael Strahan, Zoe Saldana, Jason Statham, supermodel Adrianna Lima, and pro skateboarder Ryan Sheckler. Brendan is known for creating an innovative application for Taylor Swift and Rihanna that can automatically turn any Facebook profile into a website in less than 60 seconds. More than 50 million people worldwide have accessed the applications and platforms that were created for his celebrity clients.

He also served as vice president of digital for Paramount Pictures and helped scale one of the largest social optimization firms in the world that work with brands such as Disney, Fox, NBC, Netflix, Xbox, LinkedIn, and many notable fortune 100 companies.

Kane is most recently known for generating one million followers in over 100 countries in less than 30 days. He went on to publish the best-selling book One Million Followers, which breaks down how he was able to achieve such a feat.

RESOURCES

• Get your free resources by visiting https://book.hookpoint.com/
• Learn more about Brendan by visiting https://brendanjkane.com/
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Michelle LaFrance of The Ductless Directory!

Check this out…it's a great example of why Video Marketing is so important – our video is the #1 in search results and outranks competitor websites. Check out the video here!

Here is a little about Michelle LaFrance!

ATTN: DUCTLESS CONTRACTORS: If you want to Grow Your Ductless Business, Michelle can help. She has a step-by-step process that is proven to work. She can double, triple, and even quadruple your visibility online. Think of it as a secret weapon that will fast-track your business while also being a safe haven for you, that's because she only works with Qualified Ductless Contractor. No resellers or wholesalers; only the Good Guys. ▶ HOW SHE WILL HELP YOU: The 1-2 punch in any business is to Get More Leads & Close More Sales. Smarty Pants Web Marketing is the foundation company she created 18 years ago. She works with business owners to dominate search results with effective online marketing and show them how to increase their closing ratio by up to 300%. ▶ HOW SHE DOES IT: They create purpose-driven websites, funnels, and online Directories like the Ductless Directory. Knowing how to compete online is key! Her company has helped business owners dominate search results to generate leads. They don't talk about it; They demonstrate it!

▶ WHY THEY BUY: Most companies teach their salespeople how to sell; however the most important factor is WHY THEY BUY. Find out how to increase your closing rate by up to 300%. It's a game-changer! ▶ WHERE YOU'VE SEEN MICHELLE: ★ ACHR News ★ Twin Cities Wellness ★ AGC Global ★ Saint Paul Chamber of Commerce ★ Camp Enterprise ★ Rotary ★ JA Mentorship

In today's episode, Tersh and Michelle talk about the 3 MUST DO principles for you to grow your reputation as the Ductless Guy or Gal for your community.

Our Deep Dive~

1. Why be the ductless guy?
2. Who can be the ductless guy?
3. How to position yourself...

RESOURCES

• Get your free resources by visiting https://ductlessdirectory.com/podcast/
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Gregg Ward, author of The Respectful Leader!

Gregg Ward is the CEO of the Gregg Ward Group, a management consulting, training, and coaching firm that focuses on helping leaders develop their Respectful Leadership, Emotional Intelligence, and Executive Presence skills. For over 25 years, Gregg has worked with Fortune 100 and 500 organizations around the world to inspire respect and leadership, emphasizing the measurable, bottom-line benefits they bring to leaders and their organizations.

After graduating from Boston University and working as a theatre professional around the U.S., Gregg started his career in the 1980s as a specialist trainer for the New York City Police Department. Collaborating with a team of experts, he developed a powerful experiential learning program for police officers based on Live Theatre Training techniques and the performance, improv, and facilitation skills that Gregg was incorporating into his onstage performances. This program was considered a huge success by NYPD's leadership and was featured in major media including The New York Times and CNN.

Since then, Gregg has developed, delivered, and facilitated thousands of keynote addresses, experiential learning programs, and executive coaching sessions for a wide range of global clients including ADP, Booz Allen Hamilton, Bristol-Myers Squibb, Harley-Davidson, InterContinental Hotels Group, Kaiser Permanente, Kraft Foods, Novartis, Qualcomm, Raytheon, Siemens, the University of California, the US Navy, and Warner Brothers Studios. A former journalist on assignment throughout Europe for BBC Radio, Scotland on Sunday, and other UK media, Gregg is also the author of the best-selling, award-winning business book The Respectful Leader.

In today's episode, Tersh and Gregg talk about Managing Bad Behavior, People Problems, and Sticky Situations Like A Pro.

RESOURCES

• Get your free resources by visiting https://greggwardgroup.com/ or RespectfulLeadership.org
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Tersh talks with Bryan Clayton of GreenPal about the reasons we should convert our Service Business to A Tech Business Immediately!

"One thing I've learned is like it's better to hire the best four hours a week than to hire somebody who sucks for forty hours a week." -Bryan

Bryan has been in the lawn care industry for over 20 years. He has grown a business from 1 guy in a truck to a business with over 150 employees. This episode shares how he made that happen and some of the ways to avoid the pain points that plagued his business.

In today's episode, Tersh and Bryan talk about 10 reasons service businesses should be converting to a Tech Business immediately!

Our Deep Dive~

1. Paper!
2. Handwritten anything...
3. Spreadsheets
4. Manual reminders to clients
5. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Reach out to join the Green Pal team https://YourGreenPal.com
• Connect with Bryan Clayton on LinkedIn https://www.linkedin.com/in/bryan-clayton/
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://ServiceBusinessMastery.com

Tersh talks with the crew over at Card Choice about how many laws he is breaking!

Have you ever been pulled over by a police officer for doing a U-turn?! I HAVE! Apparently, it is against the law to perform a U-turn in the ENTIRE city of Columbus, Ohio...and apparently, it's my responsibility to read the law book for Every. Single. City. that I drive through, prior to me driving there... There were no signs stating that I could not perform a U-turn, and I hadn't seen a "No U-turns" sign anywhere in the entire state! I have driven to Columbus 10 or 15 times prior to this since Columbus is where Julie (my beautiful wife) grew up and went to college (Go Bucs!!). Here's a little secret that I need you to keep between the two of us...I had even performed this maneuver on MANY occasions inside the city limits prior to this encounter!! Since this time, I've even watched for these signs throughout the city and have not seen any. I'm rambling and I know that you want me to get to the point, so here it is... Do you know what that friendly officer told me when I professed to him how confused I was for the citation and while repeatedly asking where the hidden camera was located because I just KNEW that I was being PUNKED, he said...and I quote... "Ignorance is no excuse...enjoy the rest of your visit to your mother-in-law's!" lol, thanks!

Well, this is what we are discussing in today's show with the team over at Card Choice. We often use the exact excuse that I gave the friendly officer from Columbus, Ohio when we are talking about breaking laws within our small business, but just as the officer told me, ignorance is no excuse for us breaking any kinds of laws within our business. Before Mary reached out to me about www.cardchoice.com, I was breaking all kinds of laws!! I'm proud to say that we have fixed the ones we talk about in today's episode. Card Choice is more than just some merchant service that spam calls your business.

In today's episode, Tersh, Ray, Steve, and Mary talk about the 6 MUST DO's for you to stay in compliance when it comes to adding a surcharge to your invoice.

Our Deep Dive~

1. Register with Visa, Master Card, Discover Card, and American Express prior to taking payments.
2. Inform the consumer, and you must be SPECIFIC.
3. 4% Cap
4. Charge everything at once
5. Must be displayed in at least 2 places.
6. ...you'll have to listen to the rest of the episode for these juicy details!

RESOURCES

• Get your free resources by emailing Mary at [email protected]
• Learn more about the team and what they have to offer by visiting https://www.cardchoice.com
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!

Learn more about Tersh at https://ServiceBusinessMastery.com

Tersh talks with Jim Sheils, author of The Family Board Meeting!

Today's interview is with an amazing author who is determined to help us create amazing relationships with our children by using a method that we use in business all of the time!

In today's episode, Tersh and Jim talk about the 3 MUST DO principles for you to grow your family's relationships through board meetings.

Our Deep Dive~

1. One on One time
2. No electronics!
3. Let them decide on a fun activity for the day

RESOURCES

• Get your free resources by visiting www.18summers.com
• Learn more about Tersh by visiting https://serviceemperor.com
• Connect with Tersh on social media @tershblissett
• Have you ever wondered HOW to target your perfect client?!? It's EMOTION...EMOTION is what sells, and this link is how you learn your client's emotion for free... visit https://admanity.com/SBM/ to get this free share that I (Tersh) stand behind 100%!

"If you know how people will emotionally react, you have an advantage more valuable than all of humanity's innovations."

Thank you for listening to another episode of the Service Business Mastery Podcast!