Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte----------------------------------------------------

🎙️ This Week's Podcast – Exclusive TAP Preview with Marcus Sheridan

Mark Your Calendar: TAP Into The Future – October 3–5, 2025 | Savannah, GA

Get ready for AI & Automation Unleashed — a three-day event we're hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026.

One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a "Top 5 Marketing Book of All Time" and has transformed how businesses build trust and win customers.

👉 Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3–5, 2025, in Savannah, GA.

In this special episode of the Service Business Mastery Podcast, hosts Tersh Blissett and Josh Crouch sit down with Marcus to give you a taste of the strategies he'll share on stage at TAP Into The Future.

Marcus is Co-Founder of PriceGuide and The Question First Group, Partner at River Pools, and the founder of the They Ask, You Answer movement — a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information.

🎤 TAP Session Preview:

At TAP, Marcus will present a life-changing framework to:

• Earn more trust from customers

• Attract higher-quality leads

• Stand out from the noise in a crowded market

He'll tackle two of the biggest challenges facing modern B2B and B2C businesses:

1. How to evolve your business model for a more informed, less patient, and more digital customer

2. How to position your brand as the voice of trust in your industry while still driving growth

In this episode, you'll hear a preview of that session, including how contractors and service business owners can use transparent content — such as openly sharing pricing, creating helpful videos, and addressing customer questions online — to build authority and drive sales.

📚 What You'll Learn in This Episode:

• How sharing pricing openly can build customer trust

• Why being transparent helps your brand stand out

• How to use content to answer common questions

• Why pricing calculators attract more leads

• How honest information can lead to more business and referrals

📘 Want more of Marcus's strategies?

• They Ask, You Answer

• Endless Customers

Learn more about Marcus: marcussheridan.com 🎟️ Join Marcus live at TAP Into The Future: tapintothefuture.ai

Timestamps ⏰

[00:00] - Episode Recap

[03:44] - Introduction to Marcus Sheridan

[04:33] - Why Businesses Avoid Sharing Prices

[06:09] - The Case for Showing Prices Online

[13:31] - The Future Is Seller-Free and Self-Service

[16:18] - How to Use a Price Estimator to 5X Leads

[20:57] - AI Search and the Content That Wins

[26:52] - How 'Best Of' Lists Help You Rank for Competitors

[38:23] - Embracing Video and Human Connection

[41:01] - From Technician to Educator

[47:44] - Creating Content That Sells: Assignment Selling

[54:36] - CTA Strategy: Ditch "Free Quote" for "Instant Estimate"

[59:23] - Disrupting Industry Norms to Build Trust

[01:04:56] - Reflections, Event Teasers & Final Thoughts

If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Marcus Sheridan

• Marcus Sheridan International, Inc.

• priceguide

• The Question First Group

• River Pools

Website:

• Marcus Sheridan International, Inc.

• priceguide

• The Question First Group

• River Pools

Books:

• They Ask, You Answer

• Endless Customers

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market.

This conversation focuses on David's journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success.

In this episode, here's what you can expect to learn:

1. How funny videos and creative ideas help your brand stand out.

2. Why doing the opposite of normal grabs attention and build trust.

3. The value of hiring the right people to grow your business.

4. How sharing your journey creates stronger customer loyalty.

5. Why being unique can lead to more fans, referrals, and success.

Timestamps⏰

[00:00] - Recap

[03:11] - Episode Intro & Meeting David Cochran

[05:26] - How David Started in HVAC From Scratch

[08:04] - Challenges of Starting Young & Building Trust

[12:07] - From Field Work to Office Role: David's Shift

[15:10] - Growing a Team & Letting Go of Control

[18:19] - Standing Out With Funny Spoof Videos

[24:07] - Creative Ideas Inspired by Jesse Cole & Events

[28:15] - Building a Media Team & Bringing Ideas to Life

[37:30] - How Video Content Boosts Team Culture

[40:27] - Implementing Ideas from the Industry If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• David Cochran

• Complete Comfort

Website:

• Complete Comfort

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market.

This conversation focuses on Caleb's work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections.

In this episode, here's what you can expect to learn:

1. How small gifts like cookies create loyal customers and brand trust.

2. Why surprise and delight make your business stand out.

3. The power of automation in keeping customer connections strong.

4. How follow-ups show care and build long-term relationships.

5. Why thoughtful touches can lead to more referrals and growth.

Timestamps ⏰

[00:00] - Recap

[03:33] - Episode Intro & How Service Emperor Tests Automation

[04:15] - How "To Your Success" Sparked Automation Ideas

[06:54] - Caleb's Story & Family Business Background

[08:21] - Using Gifts Like Cookies to Wow Customers

[09:39] - How Automation Builds Emotional Connections

[12:02] - Real-Life Impact: The Massage Gift Story

[15:21] - Brand Loyalty Through Surprise and Delight

[23:22] - Why Follow-Ups and Thank-Yous Build Trust

[32:19] - Giving Value First & Staying Top of Mind

[37:10] - Competing With Big Players Using Personal Touch

[38:31] - Team Buy-In & Caring Culture Through Automation

[44:45] - Final Thoughts & How to Connect With Caleb

If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Caleb Baitz

• To Your Success

Website:

• To Your Success

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, host Tersh Blisett and Josh Crouch talk with Ryan Naylor, currently serving as the CEO/Founder of AvaHR and previously leading as Chief Executive Officer at LocalWork and also the Contributing Author of Entrepreneur Media. Ryan shares his expertise on how service business owners can improve hiring, team culture, and employee retention. He explains the importance of hiring A players, offering competitive wages, and having clear communication to attract top talent. Ryan also discusses how small changes in the hiring process and team culture can drive long-term business growth and success.

This conversation focuses on Ryan's work helping service business owners improve hiring and team culture. He shares how hiring A players, offering competitive wages, and clear communication help attract top talent. Ryan explains how small changes in the hiring process and team culture can lead to better business growth. He highlights how improving the team and focusing on clear communication can drive long-term success and stronger relationships.

In this episode, here's what you can expect to learn:

1. How hiring A players leads to better results and long-term success.

2. Why offering competitive wages helps attract top talent.

3. The importance of clear communication in hiring the right people.

4. Why fast response times are key to securing top candidates.

5. How small improvements in hiring and team culture drive business growth.

Timestamps ⏰

[00:00:00] - Introduction & Episode Overview

[00:02:38] - Episode Introduction and Guest Welcome

[00:03:54] - Ryan's Background and Early Entrepreneurial Journey

[00:06:32] - The Real Cost of C and B Players

[00:08:32] - Smart Interview and Reference Check Strategies

[00:10:56] - What is an ATS, and why does it matter

[00:16:34] - Optimizing the Hiring Funnel

[00:23:21] - Culture Marketing and Purpose-Driven Recruiting

[00:28:51] - Spotting A-players During Interviews

[00:34:55] - Resources, Tools, and Final Thoughts

If you enjoyed this chat with Ryan Naylor, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Ryan Naylor

• Entrepreneur Media

• AvaHR

• LocalWork

Website:

• Entrepreneur Media

• AvaHR

• LocalWork

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte ----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family's plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success.

This conversation focuses on Amber Gaige's work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships.

In this episode, here's what you can expect to learn:

1. How using the StoryBrand framework creates clear messaging and builds trust.

2. Why focusing on emotional problems helps create loyal customers.

3. How positioning your business as the guide leads to long-term growth.

4. Why small marketing changes can have a big impact on your success.

5. How clear communication across all platforms makes your business stand out.

Timestamps ⏰

00:20 - Introduction

01:08 - Introducing Amber Gaige

02:10 - Amber's Background in Trades and Marketing

05:32 - What is the StoryBrand Framework?

06:47 - Why Clear Messaging Builds Trust

10:42 - How Focusing on Customer Emotions Drives Loyalty

14:30 - Positioning Your Business as the Guide

17:00 - Small Changes in Marketing for Big Growth

19:15 - The Importance of Consistent Communication

21:30 - How StoryBrand Helps Service Businesses Stand Out

23:45 - Key Marketing Strategies for Trades Business Owners

26:00 - Real-Life Example of StoryBrand in Action

28:30 - Amber's Advice for Business Owners

30:00 - Closing Thoughts and Final Takeaways

If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated 😉).

Links & References:

LinkedIn:

• Amber Gaige

• Far Beyond Marketing

Website:

• Far Beyond Marketing

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

---------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling.

This conversation focuses on Gregg Schonhorn's work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a business's value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry.

In this episode, here's what you can expect to learn:

1. Why early planning and strong profits boost your business value.

2. How cutting waste and fixing money mistakes helps before selling.

3. What buyers look for in your team, systems, and finances.

4. How AI and automation can improve your business for a sale.

5. Why building a solid team makes your company easier to sell.

Timestamps ⏰

00:00 - Episode Recap

02:43 - Meet Gregg Schonhorn from SF&P Advisors

03:13 - What SF&P Does: Selling Service Businesses

04:18 - Why Business Owners Overvalue Their Companies

05:57 - Understanding Rolled Equity and Business Partnerships

07:26 - How Buyers Use Debt and Cash in Deals

08:12 - Timeline: When Do PE Firms Sell?

09:55 - Common Business Issues Before Selling

11:19 - Overpaying the C-Suite and Fixing Expenses

12:25 - Hitting Revenue Walls and Business Growth Stages

14:10 - When to Get Lean or Grow Carefully

16:29 - What It Means to Be "Too Lean" for Buyers

17:54 - Comparing HVAC vs Roofing Business Maturity

18:54 - Why Missing Team Roles Can Hurt Valuation

24:22 - Proven Growth and Repeatable Results

26:10 - Why Residential Business Models Get Higher Value

28:43 - Will AI Change Business Multiples?

31:46 - How Buyers Ask About Your Tech Stack

33:02 - CTOs and the Future of Service Business Tech

34:10 - Gregg on Why You're Ahead with Automation

37:47 - Accrual-Based Accounting and Financial Clarity

37:21 - Understanding KPIs for Your Stage of Growth

40:35 - Final Advice: Plan Early and Keep Improving

If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot 😉).

📩 Want to connect with Gregg Schonhorn? Reach out via email at [email protected] or call him directly at 973-919-5509. Links & References:

LinkedIn:

• Gregg Schonhorn

• SF&P Advisors

Website:

• SF&P Advisors

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, host Josh Crouch talks with Clay Neumeyer, President of Service Loop Electrical, and Joseph Lucanie, Electrician and Senior Sales Representative at Jones Services, are also the hosts of the Million Dollar Electrician Podcast. They discuss how they help service business owners grow by improving customer service and leadership. Clay and Joseph explain how clear communication, fair pricing, and offering value lead to loyal customers and strong teams. They also share how focusing on service quality and building trust helps businesses thrive long-term.

This conversation focuses on Clay and Joseph's work helping service business owners grow through better customer service and leadership. They share how clear communication, fair pricing, and offering real value can create loyal customers and strong teams. They explain how focusing on service quality, building trust, and leadership growth leads to long-term business success. The discussion highlights why small changes in service can lead to big growth and improved customer relationships.

In this episode, here's what you can expect to learn:

1. How clear communication and pricing can build loyal customers.

2. Why focusing on service quality leads to long-term business growth.

3. Offering value beyond the job sets you apart from competitors.

4. Why building trust with your team and clients leads to success.

5. How small changes in your service can make a big impact on growth.

Timestamps ⏰ 00:00 - Introduction 02:33 - Introducing Clay and Joseph 04:41 - Joseph's Story of Service Failure 06:27 - The Long-Term Impact of Service 10:17 - Why Contractors Don't Focus on Service 12:24 - The Importance of Slowing Down to Deliver Value 16:07 - Pricing Strategies for Growth 19:49 - The Value of Communication in Service 21:01 - The Role of Proper Pricing 27:29 - Avoiding Busy Work and Focusing on Strategic Growth 30:50 - Investing in Your Health and Business 33:21 - The Power of Knowing What You Want 36:55 - The Importance of Family and Faith in Business 42:21 - Work-Life Balance and the Impact of Prioritizing Health 45:43 - Client Success Story: The Power of Service Options 48:11 - Shameless Plug: Million Dollar Electrician Podcast 49:36 - Closing Thoughts and Final Advice

If you enjoyed this chat with Clay Neumeyer and Joseph Lucanie, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Clay Neumeyer

• Joseph Lucanie

• Service Loop Electrical

• Jones Services

• Million Dollar Electricians Podcast

Website:

• Service Loop Electrical

• Jones Services

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, host Josh Crouch talks with Eric McGrath, leadership coach, EOS Implementer, and Chief Excellence Officer at Driven Leadership. They talk about how Eric helps business owners grow by building better leaders and teams. Eric shares how the EOS system improves structure, goal setting, and meetings that lead to action. He explains how emotional intelligence, one-on-one check-ins, and strong team roles help solve problems and build trust. Eric also highlights why self-growth and leadership habits are key for long-term business success.

This conversation focuses on Eric McGrath's work helping business owners lead with clarity and structure. Eric shares how using EOS, setting clear goals, and improving meeting habits help teams grow. He explains how emotional intelligence, one-on-ones, and strong team roles build trust and solve problems. The discussion highlights why good leadership, personal growth, and clear systems are key to long-term success in any business.

In this episode, here's what you can expect to learn:

1. How EOS brings structure and clarity to your business.

2. Why strong leadership habits lead to better team performance.

3. How regular one-on-ones build trust and solve issues early.

4. Why do clear roles and accountability help teams grow.

5. How personal growth makes you a better business leader.

Timestamps ⏰

00:00 - Episode Recap

02:48 - Meet Eric McGrath of Driven Leadership

03:54 - Eric's Journey into Leadership Coaching

05:06 - Why EOS Matters for Business Growth

07:13 - Visionary vs Integrator: Finding Balance

09:50 - Setting Rocks, Scorecards & To-Do's with EOS

12:34 - Building Meeting Structures That Work

14:58 - How EOS Solves Team & Growth Challenges

21:54 - A Real Story: Changing Leadership Style

28:24 - Psychological Safety and Team Success

34:03 - Why Emotional Intelligence is a Must for Leaders

42:40 - The Power of One-on-Ones in Team Building

49:18 - Final Thoughts and How to Reach Eric McGrath

If you enjoyed this chat with Eric McGrath, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Eric McGrath

• Driven Leadership

Website:

• Driven Leadership

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Michael Caito, CEO of Map Consulting, an Active Member of EO and YPO and Former Co-Founder of Restaurants on the Run. They discuss Michael's journey from entrepreneur to CEO and how he grew his business by focusing on disciplined leadership and goal setting. Michael shares how creating strong routines, building a reliable team, and continuous learning helped him scale his company. He also explains how coaching and accountability were key to improving leadership skills and ensuring long-term business success.

This conversation focuses on Michael Caito's journey from entrepreneur to CEO. Michael shares how disciplined leadership and goal setting were key to his growth. He explains how building strong routines, creating accountability, and focusing on continuous learning helped him scale his business. The discussion highlights the importance of a solid team and structured leadership for long-term success and stability in business.

In this episode, here's what you can expect to learn:

1. How to Transition from Entrepreneur to CEO: Michael explains how focused leadership and goal setting helped him grow his business.

2. Why Strong Routines Lead to Success: Learn how building clear habits and accountability can improve leadership and stability.

3. Using Leadership for Growth: Michael shares how disciplined leadership and team building lead to long-term success.

4. Building a Solid Team: Hear how creating a strong team and setting clear expectations drive business growth.

5. Growing Through Learning: Understand why continuous learning and coaching are essential for becoming a better leader and scaling your business.

Timestamps ⏰

00:00 - Episode Recap

03:32 - Meet Michael Caito, CEO of Map Consulting

05:00 - Transitioning from Entrepreneur to CEO

05:48 - Building Disciplined Leadership for Business Success

09:09 - Setting Clear Goals to Drive Growth

14:25 - The Importance of Building a Reliable Team

15:50 - Why You Should Keep Growing Even During a Business Sale

18:38 - How Accountability and Goal Setting Lead to Long-Term Growth

20:18 - How Strong Leadership Drives Team Performance

23:47 - Becoming a CEO-Level Leader: Key Takeaways

26:27 - The Six Key Functions Every Entrepreneur Must Master to Become a CEO

33:05 - Two Overlooked Keys to Business Growth: KPIs and Manager Training

35:58 - Final Thoughts, Resources, and How to Connect with Michael Caito

If you enjoyed this chat with Eric McGrath, please leave us a review (5 stars would mean a lot 😉).

Links & References:

LinkedIn:

• Michael Caito

• MAP

• Entrepreneurs'​ Organization

• YPO

• Restaurants on the Run

Website:

• MAP

• YPO

• Entrepreneurs'​ Organization

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk

Learn how to automate tasks, save time, and increase your profit. No Coding required! 👉 Enroll Today - https://bit.ly/3CZTDte

----------------------------------------------------

Welcome to the Service Business Mastery Podcast!

Visit our website for more episodes and insights! https://www.servicebusinessmastery.com

In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity.

This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business.

In this episode, here's what you can expect to learn:

1. How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks.

2. Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust.

3. Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications.

4. Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience.

5. Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth.

Timestamps ⏰

00:00 - Episode Recap

02:33 - Meet Justin Riley and What UpFrog Does

04:41 - Market Trends: Soft Demand and Smart Advertising

07:06 - Why Timing and Lead Cycle Matter for Marketing

09:41 - Simple Installs vs. Complex Systems: What Sells Best

12:48 - Building a Better Booking System and Lead Follow-Up

16:08 - The Semper Fi Story: Scaling from $5K to $80M

19:48 - Lower Job Costs and Better Financing Options

23:40 - Challenges of Communicating Systems and Callbacks

28:35 - Selling the Service, Not Just the Equipment

30:40 - Focusing on Strengths to Grow Your Business

34:21 - When and Why to Invest in Branding

37:20 - Data-Driven Marketing: Tracking Every Dollar

40:36 - The Role of Grassroots and Social Media Content

49:10 - Justin on Balancing Business and Family Life

53:46 - New Tools Coming Soon for Small Contractors

If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably 😉)

Links & References:

LinkedIn:

• Jacob Gee

• Gee Heating and Air

Website:

• Gee Heating and Air

This episode is kindly sponsored by:

• Free-2-grow

• Sera

• UpFrog

• CallRail

• CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!

• MarketStorm

• Rilla

• Lace.ai

• Autobot.ai

Connect with us!

• Tersh Blissett

• Josh Crouch

• Join the Service Business Mastery Facebook group for more updates!

• Visit our website: www.servicebusinessmastery.com

Affiliate links:

• Castmagic

• StreamYard

• IfTTT

• Zyra Talk