Curious how local search and SEO can give your service business a major boost? Lance Fisher and digital marketing expert Stacey Abler dive into how local search has evolved—and how to build infrastructure that sets service companies apart in their markets.

In this episode of the Service Impact Podcast, host Lance Fisher is joined by Rachel Koehler, Director of Video Production and Photography at Outside Communications. They tackle a common dilemma many service businesses face: needing a professional video fast, without any existing footage. Rachel shares tactical solutions for urgent video needs, like leveraging motion graphics, stock footage, AI voiceovers, and even smartphone-shot video.

Choosing the right marketing agency can make or break your business. In this episode of The Service Impact Podcast, we break down six crucial factors every company should consider before signing with an agency. From avoiding long-term contracts to ensuring your agency is fully insured and not working with your competition, these insights will help you dodge costly mistakes. Tune in to learn how to find a reliable, results-driven agency that truly has your back!

In this episode of the Service Impact Podcast, host Lance Fisher welcomes Rachel Koehler, Director of Video Production and Photography at Outside Communications, to discuss how video can elevate event experiences before, during, and after they happen. The conversation dives into the strategic and creative use of video to increase event attendance, enhance in-person experiences, and generate evergreen content for ongoing marketing efforts.

On this episode of the Service Impact Podcast, Lance Fisher welcomes Shellie Chiavetta, Director of Brand and Content at Outside Communications, to unpack a common point of confusion: the difference between brand marketing and performance marketing. Shellie breaks it down in plain language, with real-world examples and a helpful rule-of-thumb guide for businesses at different stages. Whether you're a startup needing immediate leads or an established company looking to build lasting loyalty, this episode will help you find the right marketing mix.

In this episode of the Service Impact Podcast, Lance Fisher and Shellie Chiavetta dive into the rapidly shifting world of digital marketing. Shellie, Director of Content and Brand at Outside Communications, shares how the tactics of yesterday no longer yield the same results and what service businesses need to focus on now. They explore the importance of video, authenticity, and AI tools, and call out which strategies are falling out of favor. The episode serves as both a reality check and a roadmap for service brands navigating change.

In this episode of The Service Impact Podcast, host Lance Fisher is joined by Rachel Koehler, Director of Video Production and Photography at Outside Communications, for an in-depth discussion on how artificial intelligence is revolutionizing creative work. The conversation centers around the tangible ways AI is enhancing both the efficiency and quality of video and photography projects, giving creatives more room to innovate without being bogged down by time-consuming technical tasks.

In this episode of the Service Impact Podcast, host Lance Fisher sits down with Shellie Chiavetta, Director of Brand and Content at Outside Communications, to explore a crucial yet often overlooked aspect of branding: your employer brand. As the labor shortage deepens across trades and service industries, attracting and retaining great talent has become just as vital as winning new customers.

Shellie shares compelling data and practical insights that show how a strong employer brand can directly impact your company’s growth. From defining your employer value proposition to aligning HR and marketing efforts, this episode is packed with real-world strategies that service businesses can start using today. Don’t miss this one if hiring is a challenge—or a growth goal—for your team.

Stacey Abler, Director of Digital Marketing at Outside Communications, dives into what it takes to run effective Google Ads campaigns for service-based businesses. Stacy discusses how ad budgets can feel like expenses but act as valuable investments when managed well, including what to prioritize, common pitfalls, and how to maximize return.

This is Service Impact, the marketing podcast that helps service businesses cut through the noise and helps you understand the truth about today's marketing and advertising strategies.