ServiceNow just reported Q4 FY25 earnings, and the numbers reveal critical leverage points for customers heading into renewals and new purchases. Adam Mansfield breaks down what was reported and what ServiceNow leadership said on the earnings call, along with his thoughts on how ServiceNow customers need to start planning for an even more aggressive push to get them to adopt and start using ServiceNow’s AI offering, “Now Assist”.

From explosive growth in $5M+ customers to the rapid expansion of Now Assist adoption that comes with the “problematic for customers” consumption-based pricing, this analysis explains how ServiceNow is monetizing AI—and how customers should negotiate to protect themselves. If you’re buying, renewing, or expanding ServiceNow, these insights are essential.

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