Consumers are speaking directly to sales less and less these days. They want quick, simple, and unconflicted discovery journeys where they can research and decide independently. So we have to provide and optimize these buying journeys. The Head of Marketing at Resolve, Alice Ko, is sure to do that. Resolve is an embedded B2B payments platform that fuels growth for B2B businesses by streamlining net terms invoicing and payments. Alice discusses their inbound-driven marketing efforts and their website's importance in this. As technology is still emerging within the industries they serve Alice works to blend the power of tools and user testing to understand what serves their customers best.