As more people come back to the office companies are working to simplify and streamline work processes. One key focus is documentation and printing management. SmartPrint helps organizations make sense of complex print environments. Their clients experience dramatic improvements in administrative and user efficiency, reduced print costs by 30% to 50%, and reduced helpdesk calls by 25%. The VP of sales and marketing, Rob Farrell joins us to dive into what it takes when serving customers in the industry. Rob gives us insight into how they reach and grow their business while being innovative in the space. From driving demand generation to educating customers to developing true customer relationships, the team is a leader in the industry.