This week on Trades Talk, host Justin White sits down with Seb Lopez of Awake Abroad Media to talk about all things storytelling, content strategy, and personal branding. Seb brings a global perspective to his work, shaped by years of traveling, media production, and working with elite performers; from Olympic athletes to top real estate professionals.

In this episode, Seb shares:

Why shifting from social media consumption to creation is a game-changer

How to build a brand around your values , not just your business

The three core content types every company should be producing

Why your personal brand attracts the right clients and talent

The secret to creating content that actually drives results

Whether you’re a CEO, marketer, or just getting started in content, this episode breaks down a practical and sustainable approach to media that connects and converts ; without burnout or fluff.

If you’re ready to stand out, tell your story, and scale trust, this one’s for you.