This week on Trades Talk, Justin White sits down with Mark Pyrah, cofounder of Peak Landscaping, to explore how focus, humility, and disciplined execution fueled one of Portland’s most respected commercial landscape companies.

Mark shares how he went from estimating jobs at night to building a company that now pulls in over $16 million a year with a reputation built on relationships, reliability, and real results. From the early days of door-knocking to navigating recessions and scaling leadership, his story is a roadmap for sustainable growth.

In this episode:

The strategic move from install to maintenance and what that unlocked

Why Peak only hires account managers with people skills, not plant knowledge

How strong partnerships and clear vision guide every major decision

What Mark’s planning now to hit the next level in 2026 and beyond

Whether you're starting from scratch or scaling past $10 million, this one is packed with insight from a leader who’s done both; and is still climbing.

In this week’s update Justin takes listeners into three important topics shaping the future of the trades as we head toward the end of the year. He opens with a reminder to pause, reflect, and appreciate the impact we make on our teams, our communities, and the people who count on us.

Justin shares what he is learning from skip level one to ones and why these conversations help leaders stay grounded in the day to day reality of their companies. He explains the questions he uses, the traps to avoid, and why listening without jumping in to fix things creates stronger cultures.

He also gives a behind the scenes look at his recent meetings with several private equity firms. With billions of dollars looking for a home in the landscape and service industries, he talks candidly about how owners should think about valuation, timing, and the sameness he sees in many PE strategies.

Finally he revisits one of the hottest topics in the industry, electric equipment. Justin breaks down why electrification is accelerating, how robotics and AI are reshaping what is possible, and why teams who make the shift early will have an advantage when autonomous equipment becomes mainstream.

Justin closes with an invitation to share the episode with someone who would benefit, and encourages listeners to reach out with guest ideas or to join the show.

This week on Trades Talk, host Justin White sits down with Diego Lopez, brand strategist and founder of 153 Studio, for a deep dive into the power of branding that puts people and purpose first.

In this episode, Diego breaks down:

• Why branding is not your logo, it’s how your clients feel

Diego shares examples from the trades, explains how companies can stop faking "luxury" and actually deliver it, and shows why your team, not your font, is your brand.

If you want to build a business that attracts the right clients, earns deep trust, and reflects your true values, this one’s for you.

In this weekly update, Justin White shares insights from his recent experience at the National Association of Landscape Professionals (NALP) conference, discussing the vibrant energy and opportunities within the landscape industry. He emphasizes the importance of leveraging artificial intelligence and automation to enhance business efficiency and competitiveness. White also addresses the current state of mergers and acquisitions in the industry, highlighting the challenges and opportunities for growth. He concludes with a motivational message about believing in one's potential and the exciting future for trades professionals.

https://www.linkedin.com/in/justin-white-%E2%98%85-35b7a210b/

This week on Trades Talk, host Justin White sits down with Andrew Martin, founder of Urban Landcare, to explore how personal grit, strategic pivots, and people-first leadership built one of San Diego’s most exciting landscape companies.

From growing up on construction sites in Northern Kentucky to becoming a disruptive force in Southern California, Andrew’s journey is a masterclass in betting on yourself and evolving with the industry.

In this episode, Andrew shares:

How he launched Urban Landscapes in 2018 with two employees and 15 properties

Why he quickly shifted from residential to commercial and leaned into irrigation as a profit center

What he’s doing to stay ahead of California turf regulations and tech trends

Why he took the time to learn Spanish and how it transformed his connection with the team

His approach to competing with national firms by focusing on personal relationships and service consistency

Whether you’re building your book from scratch or scaling into the millions, Andrew’s story offers a grounded, real-world look at what it takes to grow smart, lead well, and stay true to your values.

Tune in to hear how one founder is dominating his local market while planning for what’s next.

This week on Trades Talk, Justin White breaks down the three questions every trade leader should be asking to assess culture, clarity, and hiring momentum.

Inside the episode:

Justin also shares updates from the Disruptors community, real coaching wins from members like Dylan Whitlow, and how custom GPTs like Landscape Intelligence are changing the game for contractors.

If you want to build a culture that fuels growth, and learn how top operators think about team, tools, and mindset, this one’s for you.

This week on Trades Talk, host Justin White sits down with Seb Lopez of Awake Abroad Media to talk about all things storytelling, content strategy, and personal branding. Seb brings a global perspective to his work, shaped by years of traveling, media production, and working with elite performers; from Olympic athletes to top real estate professionals.

In this episode, Seb shares:

Why shifting from social media consumption to creation is a game-changer

How to build a brand around your values , not just your business

The three core content types every company should be producing

Why your personal brand attracts the right clients and talent

The secret to creating content that actually drives results

Whether you’re a CEO, marketer, or just getting started in content, this episode breaks down a practical and sustainable approach to media that connects and converts ; without burnout or fluff.

If you’re ready to stand out, tell your story, and scale trust, this one’s for you.

This week on Trades Talk, Justin White shares key takeaways from an action-packed week on the road, including the Equip Expo in Louisville and the Disruptors Social hosted alongside Aspire, Crest, and Leanscaper.

Justin recaps lessons from Jesse Cole’s “Five E’s”: Eliminate Friction, Entertain Always, Experiment Constantly, Engage Deeply, and Empower Action.....and how they apply to building remarkable client experiences in the trades.

You’ll also hear about the debut of the Kress Voyager, the first fully autonomous mower capable of cutting labor costs by up to 80 percent, and how K&D Landscaping has reduced costs, improved retention, and boosted revenue through electric equipment adoption and better labor hour management.

Justin closes with a challenge to every contractor: the next ten years are the Super Bowl of the trades. Those who act fast, innovate boldly, and execute relentlessly will lead the field.

This week on Trades Talk, host Justin White sits down with Jon Gohl, a longtime team member at Aspire Software, to explore the power of reflection, mindfulness, and personal transformation in both life and leadership. Jon shares his journey from walking with a cane to preparing for a walk across the Grand Canyon, and how that physical recovery mirrors his approach to leading people, setting goals, and growing intentionally.

In this episode, Jon opens up about:

Overcoming physical challenges and creating accountability by sharing bold goals

Using breathwork and mindfulness to stay present and grounded

How vulnerability builds connection and unlocks team potential

The value of listening deeply to your people, especially in field-based roles

His leadership philosophy: "Live on the skinny branches; where growth happens"

Whether you're scaling a business, leading a team, or looking inward, Jon brings a human-first approach to growth that blends personal development with professional purpose.

If you’ve ever wondered how to balance technology with human connection, or how to lead with humility in a fast-moving world,  this episode will hit home.

This week on Trades Talk, Justin White shares insights from a Lunch and Learn in Denver hosted by Aspire Software and Designscapes Colorado, which focused on speed as a competitive edge in the green industry.

Phil from Designscapes detailed how his team scaled to $50 million in revenue with 350 employees by doubling down on the basics, making decisions faster, and always doing what’s right.

Justin also introduces the Speed Flywheel:

You’ll also hear:

Why speed to lead is a contractor’s most powerful (and affordable) differentiator

How companies are aiming for $1 million in revenue per employee

The mindset shift from contractor to tech-enabled business

Plus, get a preview of EQUIP Expo in Louisville and why the Disruptors Social at Zeppa’s Greenhouse is the place to be.

This episode is for anyone looking to grow faster, work smarter, and get ahead in a changing market.