Whether in life or business humans rely on security. Feeling secure at home, in relationships, and as an employee. While businesses rely on security to protect data, applications, systems, and people. Helping SaaS startups build confidence in their application security is Software Secured. Through penetration testing as a service and secure coding training DevOps teams can feel confident and supported. Marketing Manager, Alex Hewko, dives into what it takes to market to the ever-elusive developers. These educational-dependent buying journeys rely on informative and powerful content. So the team focuses on building trust rather than just selling. Personalization is key to Alex and the team as they work to build strong customer relationships, and advocates.