It seems wild to think that industries are still adapting to and working towards digital transformation but yet there are traditional industries looking to embrace the digital age. One of those is the financial sector and helping to support them with fraud detection is Oversight. Oversight is a SaaS-based platform that offers comprehensive AI spend risk mitigation analytics. Director of Marketing, Demand Generation, Erin Coate dives into their key growth channels and how she is shifting focus to optimizing the website. With relevant and valuable content serving part of the buying journey, Erin looks to further simplify the buying journey overall and improve the user experience.