Empowering the field services industry has been a growing topic on the podcast and we are continuing to learn more about the personas and their need for automation and technology. Helping to power field services teams and improve customer service is Zuper, an intelligent field service, and customer engagement platform. As Zuper help to grow and scale the field services industry with their flexible and customizable solution we were eager to learn how Head of Growth, Rob Freedman equal grows and reaches their customers. Serving varying personas Rob highlights the importance of personalization and quality content that offers value. Coupled with an optimized website and SEO Rob has seen increased conversions and satisfied customers.