Seth Goldman is the co-founder and former CEO of Honest Tea, a bottled organic tea company he started with his college professor, Barry Nalebuff, in 1998. After selling the company to Coca-Cola, he stepped down from his role as CEO in 2015 and became the executive chair of Beyond Meat.

In February 2020, he co-founded Eat the Change (along with PLNT Burger) which is on a mission to create chef-crafted and nutrient-dense snacks that are kind to the planet. In May 2022, Coca-Cola announced they would discontinue Honest Tea.

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