Marketing and sales is a numbers game but often we pursue the wrong numbers. Social media In particular often diverts our attention from the real game, making sales, to a false game, chasing likes and shares, etc.

Likes and shares are great but in and of themselves they are meaningless. Hence why they are often referred to as ‘vanity metrics.’ And for a consultant or coach looking to build a business, they can often be a distraction. The prospect of something going viral and creating a flood of leads may sound attractive, but for most consultants or coaches, a flood of leads isn’t actually what you need. A handful of leads can often be more than enough up until you are truly ready to leverage.

Episode Highlights:

Why bother with Authority Marketing?

The number one objective of authority marketing is to create a body of work that shows you have substance and expertise.

Marketing and sales is a numbers game but often we pursue the wrong numbers.

Setting Expectations From Your Authority Marketing Efforts

The Real Measures of Success For Your Authority Marketing Efforts

Why Vanity Metrics Can Sabotage the Success of Your Authority Marketing

You don't need to reach a lot of people with your authority marketing efforts in order for it to be successful.

Help Me Leverage Useful Links: 

Brett Jarman on LinkedIn - https://www.linkedin.com/in/brettjarman/

Help Me Leverage Website  - https://helpmeleverage.com/

Brett Jarman on Instagram - https://www.instagram.com/brettjarman/

Brett Jarman on Facebook - https://www.facebook.com/BrettJarmanDotCom/ 

Brett Jarman on Twitter - https://twitter.com/Brett_Jarman 

Brett Jarman Youtube - https://www.youtube.com/channel/UC3lnriUQ1A9a3RaDbwnRCEg 

Experts On Air Website - https://expertsonair.fm/ 

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