In this episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses setting realistic and actionable goals for medical aesthetic practices in 2025.

The episode covers the importance of aligning business goals with personal objectives, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, and breaking down these goals into actionable steps. Pam emphasizes client acquisition, service expansion, staff development, and exploring new marketing strategies such as TikTok.

The episode also highlights the need for regular performance reviews, adapting to market changes, and ensuring the entire team is involved in goal-setting and implementation. Listeners are encouraged to start planning and setting their goals before the busy holiday season to ensure a successful 2025.

00:00 Introduction to the Medical Aesthetics Marketing Show

00:48 Setting Realistic Goals for 2025

02:36 SMART Goals for Your Practice

04:31 Client Acquisition and Retention Strategies

05:32 Service Expansion and Staff Development

07:56 Building a Goal-Oriented Strategy

11:45 Focusing on Client Experience and Marketing Innovation

13:25 Operational Improvements and Staff Training

16:12 Staying on Track with Your 2025 Goals

18:41 Conclusion and Final Thoughts

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