Join Aaron and his 4one4 Property Co. Real Estate Agent Panel, John McGregor and Patrick Berry, as they discuss the merits of styling a home for sale- whether it be via physical furniture being installed by a styling professional or a photoshop wizard stepping in to give the room a bit of digital furniture.

Transcript of Setting the Stage: A Conversation about Home Staging

Episode: | E83
Show Title: | Setting the Stage: A Conversation about Home Staging
Cast: | Aaron Horne, Patrick Berry & John McGregor
Show Length: | 27 minutes 38 seconds

Aaron: Let's just go straight into it. You can either do it with putting real furniture into the space or you can do it in a computer and you can do a virtual digital space.

Aaron: All right, guys! Welcome back to The Property Pod, your weekly engagement here into real estate in the Hobart marketplace. I'm your host, Aaron Horne, and I'm joined as always by our two real estate agents, Patrick Berry and John McGregor. Good Morning, boys!

Patrick: Good morning, Aaron! Now I noticed in your intro you said weekly, but we haven't actually done weekly the last couple of weeks.

Aaron: You're killing me. So, actually I've had a few people reach out and be like, "what's up with the pod?" "where's the pod been?" "what's happening?"

Patrick: Creative differences? [laughter]

Aaron: The crazy thing is we had such a successful episode leading into it, so we've had a two week hiatus kind of like we've gone on tour as… as a band. It's been like, we've had a hit... 

Patrick: ...it's time take a break

Aaron: It's time to take a break  [laughter] No, so we had a cracking episode with Tom coming in, talking from Ingenuity Power Solutions. We did actually record another episode. Well, we recorded a video for another episode, however, the audio did not get recorded which is all on me, I apologize.

Patrick: And then to compound issues, when we went to re-record, our entire studio decided to stop working.

Aaron: Yes, I want to get a rig. So, it's funny I've listened to so many podcasts where they talk about these kind of technical issues that plague them and I'm just like,

we've been pretty good in our 82 episodes, so far, never an issue until last, well, we've had issues but we've never really gone this deep into a full system crash, but it's really nice that people have been reaching out and saying like, "hey, where's the pod?"

John: "what are you doing?"

Aaron: Yeah, like is that it, "are you done?" "did you just finish on a...?" [laughter]

Aaron: No, we didn't.

John: It's rare that we've actually, when we've had a break, we're cold, we're having a break. It's just a break, it happens. And then we come back and say, "we're back!"

Aaron: Yeah, so, we are back! We're sorry that we were away; it's great to be back. We've got some great stuff to talk about today but yes, shout out to all those people that have missed The Property Pod. It's nice to be missed and we are back, ready to go with our ghetto rig, so what's been happening?

John: Well, the... I suppose... [laughter]

Patrick: ...not a lot, apparently. During headlights, John?

John: Well, I mean one of the... at the moment, there's a lot of talk in the market where there's still a lot of lack of available stock being available to buy, so it's sort of a moment now where you, there is the potential to be what you could say, a little bit easy, sort of take advantage of the fact that there's so much demand that you don't make the extra effort in getting your situation house prepared to its best, to get the best outcome for yourself. [Aaron: yeah, for sure.] So, I think when what Niño did for us was he found a, what was it, a survey done by the National Association of Realtors now just give perspective on that that's like our Real Estate Institute of Australia, but more so on [Aaron: the ground global level] now on the US level 

Patrick: which is basically global, we met a lot of agents over there

John: You've been average, like and how many there's like a hundred thousand agents attend to those conferences or something crazy?

Patrick: Yeah, some of the big ones are up around those sort of numbers. The one I went to was a lot smaller than that. I think it was about 10 000 people, but still, compare that to 2000 at a conference here, it was... 

Aaron: You still felt like a little fish in a big pond yeah and that was ticket sales, on top of that, then there's just people that go and just hang out [John: yeah, exactly]  they don't actually attend the conference they just network outside the conference  

John: Well, and that's what's so good about that, though, is the volume of numbers with this particular survey where they spoke and reached out to buyers about the idea of presentation and the fact that it just proved that the buyers will engage better with better photos, better presentation, styled properties, etc. So, I think it's a good one that Niño prepared the notes for us, for us just to have another conversation again around making that, why making the effort makes a difference regardless of whatever market you're in.

Aaron: Yeah, most definitely. Like, I think the key stat that he's pulled out straight away is that 89% of buyers just go straight to the photos So 89% of people are just going looking through, your window shopping through the photos, rather than actually kind of reading all this text that goes into it.

Patrick: Nothing's really changed there, like now, people scroll through photos on the internet. You know, back when my old man and your old man were doing it, John, people would walk past all the real estate offices and look at the photo in the window. Yeah well, so the same thing applies, the photo is what draws you in, like and then from there, you explore more.

Aaron: Well, it's like eating at a restaurant. Don't they say that you eat with your eyes first? You kind of, if it looks good, you'll then dive deep into it.

John: Yeah, like you're sitting there, you see a couple having another food--a meal on the other table, you're like, "I'll have that, please".

Patrick: I'm glad you do that , John, because so often, I'll go like I have a couple of friends and we we were touring Tassie at the moment having parmies, like everywhere we go. We're doing a party tour and I'll often see and scope the room "has anyone had a parme? I need to know, is it worth ordering here?"

Aaron: Did you say the parme up at Derby? Where did you say was the best parmy you've had in a long time?

Patrick: I...