In this episode of 'Grow Your Practice Podcast,' host Chad Madden, owner of Madden Physical Therapy and Breakthrough, delves into setting up an effective marketing budget for private practices. Chad outlines a rule of allocating 10% of gross revenue towards marketing, discussing how this evolved over time and its implications for growth. He breaks down the different avenues for attracting new patients, from cold traffic marketing to reactivations, and shares insights on tracking ROI and optimizing marketing expenditures. Tune in for actionable tips, principles, and strategies to help your private practice thrive.

If you find this episode helpful, we have the 'Profitability Under Pressure' program, a 13-week course with insights into improving time management, managing payer mix, enhancing patient lifetime value, and more. Success stories from various practice owners who implemented these strategies are shared, highlighting significant growth and financial stability achieved.

To learn more and apply for Profitability Under Pressure, visit: https://hubs.la/Q02H_3Sl0

00:00 Introduction to the Podcast

00:19 Setting Up a Marketing Budget

00:45 The 10% Rule for Marketing Budgets

02:42 Historical Context and Evolution of Marketing in PT

03:16 Breakdown of Marketing Budget Allocation

06:05 Cold Traffic Marketing Strategies

06:08 Case Study: Shrewsbury Clinic

21:35 Tracking ROI and Attribution Challenges

26:39 Effective Patient Outreach Strategies

29:53 Conclusion and Final Thoughts