Knowhow Marketing Lab

Setting Up Conversion Tracking and Google Keyword Planner


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Are you running Google Ads? How are you finding your keywords? Are you using the keyword planner? How are you measuring your success? Conversion tracking is super important to know your ad dollar is being well used. Join Phelan and Greg as they go over all the details.

2:03 - Keyword Planner and picking your keywords
2:52 - Choosing your audience
4:33 - Search terms
8:55 - Forecasting
11:19 - Competition 
12:55 - Search Volume
16:06 - Conversion tracking
17:50 - Tag Manager
22:50 - Conversion rates
24:00 - Tag Manager and Facebook Ads
26:31 - Implementing Google Analytics on your website

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Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com

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Knowhow Marketing LabBy Phelan Lewis & Pip Seymour