What does it actually take to build a mural business that lasts more than a decade… and still feels steady? Alli Koch shares the behind-the-scenes structure that supports her 11-year career: outsourcing before burnout hits, building a personal “board of directors,” charging for site visits, and pricing based on context instead of formulas. She talks candidly about setting boundaries even when it’s tricky - like saying “no” to free work (even for family). From being approached to publish art books to installing a 25-foot public sculpture, Alli’s story is a reminder that longevity isn’t about doing more, it’s about doing the right work, with the right boundaries, at the right pace.

Alli Koch is a Texas-based muralist, author, and sculptor known for her large-scale public art and modern how-to drawing books. With 11 years in business and repeat clients booking her into 2026, she mentors artists at every stage on building sustainable, confidence-led creative careers.

Connect with Alli:

• IG
• Website
• Mentoring

Creative Finds:

• Zibra Speed Drop (Redesigned) - use code BANTER10 for 10% off
• Alli K Designs Book Shop
• My Fancy Sticker Storybook by Alli K Designs

In this episode, we discuss:

• The three-person “board of directors” that keeps self-doubt in check
• Why outsourcing isn’t indulgent, it’s how you protect your momentum
• Defining success by time freedom and relationships, not just revenue
• Pricing murals through community conversations, not rigid formulas
• Staying open to opportunity while holding firm boundaries around your worth

Welcome to Brush & Banter—the podcast where creativity meets real-life hustle. Brought to you by Zibra, we go beyond perfect brushstrokes to explore the messy, magical, and meaningful side of being an artist. We’re here to bring you conversations with working artists, practical tips to grow your creative business, and a built-in painting companion for your next project. 

Brush & Banter is co-hosted by Brie Hansen, President of Zibra; Annie Bolding, Founder of It’s a Disco Day Designs; and Lauren Cooper, Founder of Rosemont Lane Design Studio.

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