This week, Adam Roach and Jess Webber discuss the critical role of trust in business success and the various mechanisms to build it. They outline seven tools for building trust, emphasizing the importance of time and proximity in the trust-building process. The discussion covers the effectiveness of different platforms, including ads, blogs, social media, podcasts, long-form videos, and live interactions, highlighting how each contributes to establishing trust with potential clients.

Takeaways

You're not converting enough to say that you have a business.

People will buy with you because they trust you.

It takes 48 minimum minutes for someone to start to trust you.

Ads are the lowest form of trust building.

Blogs are still fantastic for building authority.

Social media is a curated version of you.

Podcasts allow you to be in someone's ears for a longer time.

Long-form video adds authenticity in the voice.

Live interactions build trust much faster.

Live in person is the highest version of trust building.

Chapters

00:00 Building Trust: The Foundation of Business Success

02:56 Understanding Trust Mechanisms: The Seven Tools

05:46 The Role of Ads in Trust Building

08:46 Blogs and Newsletters: A Step Up in Trust

11:40 Social Media: The Edited Version of You

14:20 Podcasts: Authentic Connection Through Audio

17:14 Long Form Video: Adding Visual Trust

20:13 Live Interactions: The Ultimate Trust Builder