Discussing the Little Bird of Social Media as Thom speaks with Marshall Kirkpatrick, CEO of GetLittleBird, a powerful new engine to discover experts with real influence and engage effectively with content online.

Majestic SEO Adds Fresher Index and Free URL Submitter

Marin Software Files for IPO

Google Chromebook Ads Popping Up on Chrome Start Pages

Is Your Google Analytics Code Up to Date?

Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article, she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.

Talking Keyword Research with serial software entrepreneur, author, and advisor Rob Walling. Rob is the owner of HitTail, a popular SEO keyword tool that uses your real-time website data to tell you terms you can easily rank for, the top ASP.NET invoicing system on the market.

Headlines

Facebook Introduces Graph Search

Facebook Graph Search: What About Bing?

Facebook Graph Search: How to Increase visibility

Yahoo's Shashi Seth Follows Another Exec Out the Door

Google Debunks Dead Donkey Maps Image

How to get over the holiday conversion slump with guest Internet Entrepreneur and Best-Selling Author Kris Jones. How to turn returns into purchases. Should retailers use re-targeting? What about B2B? Is all hope lost? Learn How SEO Entrepreneurs can get going.

Thom also focuses on a breaking news story on how FTC closed their investigation on Google, stating that Google Demoting Rankings of Competing Vertical Websites is Justifiable.

Content Marketing Roundtable as Miranda with Harris Schachter, Senior SEO at Capital One and blogger at OptimizePrime, Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Skip Besthoff, with 20 years experience in software and digital media as a developer, strategist and investor, now the CEO at Eightfold Logics Inbound Writer.

News this week included:

http://searchenginewatch.com/article/2232880/Morgan Stanley Fined 5 Million Over Handling of Facebook IPO

Google Takes 67 percent Search Engine Market Share

Did 2 Billion Dollars in Google Tax Money Disappear in Bermuda Triangle?

Talking LinkedIn For Brands as Thom and Miranda welcome Gary Fearnal, the Director of Global Marketing Solutions at LinkedIn Canada. We learn about some of the changes LinkedIn made to Company Pages, and the announcement that LinkedIn and Staples are launching SUCCEED: Small Business Network, a new community on LinkedIn where small business professionals can connect and collaborate with their peers.

Why Your SEO Shouldnt Be the Last to Know as Thom and Miranda speak with Carolyn Shelby, the Director of SEO for the Tribune Company and 435Digital, the interactive agency division of Tribune.

Thom and Miranda also run down the headlines...

Cyber Monday 2012 biggest online retail day in US history.

Dont Get Scroogled: Microsoft Launches Anti-Google Holiday Shopping Campaign.

Google Security Alert: Unverified Users Regain Webmaster Tools, Analytics Access.

Ask.com Top Question of 2012: Will Robert Pattinson and Kristen Stewart Get Back Together?

For the 18th Time, Social Media Marketing Doesnt Suck: How Twitter Drives Online Sales.

Geo-Rankings and the Local Optimization Challenge as Thom and Miranda speak with Matt Roberts, VP of Marketing at Linkdex and Greg Jarboe from SEO-PR.

Thom and Miranda also discuss:

Google loses Australian defamation suit.

Going Global: Localize Your Message for Holiday Retail Traffic.

Building Successful in-house SEO strategy as AOL Director of SEO Simon Heseltine and Covario Senior SEO Strategist Dave Rohrer,join SEW Weekly in our first episode. Both are speaking on the Successful In-House SEO panel at SES Chicago in November and they share their experience building successful in-house SEO strategy.

Thom and Miranda discuss

Google Makes Over 100 Million Dollars a Day in Paid Search

Paid Search growth continues slowing, ROI improves

Facebook site scrapingGoogle Adwords policy updates

Twitter testing Like and Star buttons.