Welcome to Sex, Soap & Alcohol, a podcast that dares you to unleash your inner Chief Mission Officer. Hosted by Prof. Myriam Sidibé, public health scholar, TED speaker, and founder of Brands on a Mission, this show explores how business can be a force for dignity, equity, and real impact.

In this teaser, we invite you to see how bold business models, courageous partnerships, and strategic innovation can transform trillion dollar industries from menstrual health to toxic masculinity into engines of lasting change. From boardrooms to barbershops, the stories you will hear prove that profit and purpose are not opposites they are multipliers.

This is a call to philanthropists, funders, social innovators, and every business owner to step into your power, act boldly, and join our mission to impact #TheNextBillion. Unleash your inner Chief Mission Officer and help create systems that deliver dignity and impact at scale.

Real stories. Real systems. Real change.