In this episode of The Natural List, co-hosts Jessica Rubino and Adrienne Smith welcome back Nutrition Business Journal’s Senior Editor Robyn Lawrence to explore the current landscape of sexual and hormonal health. As consumer attitudes evolve, this category is gaining mainstream traction, with new research, ingredient innovations and a growing focus on personalization.  

The conversation kicks off with a fun discussion about Super Bowl marketing, highlighting how natural CPG brands are making bold moves on the biggest advertising stage. Adrienne also shares her unique twist on Super Bowl parties, showing that game day can be just as much about creativity and connection as it is about football. 

Robyn shares insights from NBJ’s Sexual and Reproductive Health Report, highlighting how Millennials and Gen Z are driving demand for at-home hormone testing and holistic solutions. As interest in personalization grows, research into hormone-supporting ingredients is expanding—a topic Robyn will dive into at Natural Products Expo West. 

Tune in to The Natural List for a deep dive into the evolving world of sexual wellness, holistic health and the fusion of ancient wisdom with modern science. Don’t miss key takeaways from NBJ’s latest report and a sneak peek at what’s ahead at Expo West. Watch now and stay ahead of the trends shaping this fast-growing category!