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[Sezon 4] #3 Experience research, holistic approach to qualitative and quantitative methods
Seema Swamy, our guest, will share her vast experience and knowledge on how you can use various qualitative and quantitative methods to improve the team's awareness of your customer's actions. Seema led research efforts in companies like VMware, Uber and Intuit (to name a few). We will discuss leveraging different research approaches for hypothesis validation, understanding the reasons, and driving product roadmaps to deliver a market-winning value.
Join us if you are interested in:
- knowing what big players do around the research field to build winning products,
- learning how to juggle qualitative and quantitative methods to get the best results,
- understanding why good quality data is crucial for your product and business,
- listening to real examples from a research practitioner.
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By How2ProductSeema Swamy, our guest, will share her vast experience and knowledge on how you can use various qualitative and quantitative methods to improve the team's awareness of your customer's actions. Seema led research efforts in companies like VMware, Uber and Intuit (to name a few). We will discuss leveraging different research approaches for hypothesis validation, understanding the reasons, and driving product roadmaps to deliver a market-winning value.
Join us if you are interested in:
- knowing what big players do around the research field to build winning products,
- learning how to juggle qualitative and quantitative methods to get the best results,
- understanding why good quality data is crucial for your product and business,
- listening to real examples from a research practitioner.