SHACK15 Conversations welcomed Nick Martell, co-founder and co-host of The Best One Yet, for an intimate conversation on building a media company from the ground up.
Alongside his co-founder and best friend Jack Crivici-Kramer, Nick started MarketSnacks as a side hustle while working in finance, turning a daily market newsletter into a business news podcast that made finance feel fun, accessible, and human. The show was later acquired by Robinhood, relaunched as Robinhood Snacks Daily, and eventually spun back out independently as The Best One Yet.
In this conversation, Nick shares the realities behind building something daily for years without missing a beat, the role of discipline, friendship, and trust in entrepreneurship, and what it felt like to scale, sell and ultimately reclaim the business they created. We also explore the evolution of TBOY from a daily podcast into a growing media brand, with live shows, a devoted community of “Yetis” and “Besties,” and a guiding mission to make audiences ‘brighter.’
A conversation about consistency, creativity, community, and following the fun.