David speaks with Ross, who co-owns and operates a successful online retailer of both print and digital magazine subscriptions. His business partner, it’s important to note, also happens to be his younger brother and the two of them have been going strong for a little more than 10 years.
David met Ross through a personal associate recently, and they hadn't previously talked apart from a brief call a few weeks ago to introduce themselves to one another and setup this session. He wanted to do a coaching call with someone he wasn’t familiar with, as wrangling a personality he's never worked with before can present certain challenges, which he thinks are interesting to work through and learn from.
Ross, for example, is a somewhat cerebral guy who took a fair amount of coaxing to help him out of his head (or his story) and get him into his body, so he and David could uncover and explore what was beneath the tightly-constructed narrative keeping him from executing closer to his full capacity.