Dr. Shirlene Reeves is the author of Selling Through Your Heart – as well as an international keynote speaker, life and business coach, and she specializes in helping small business owners to create easy sell programs designed to target a specific audience through video marketing messages. She’s the host of her own worldwide syndicated podcast: Ascended Masters at Work. For seventeen years, Shirlene was the CEO of her own nationwide CAC corporation which she bootstrapped from zero, to multi-millions with over twenty thousand working under her. Now she focuses on teaching authors, salespeople, and coaches to increase their income by designing easy-to-sell programs.

 

How did Dr. Shirlene lead effectively an organization with thousands of people below you? The first thing she’ll tell you is that you have to lead with an open heart and a listening ear. If you don’t then you become defensive—which doesn’t work when you have that many people to lead and that many people to serve. It’s not only your way or the highway. You have to analyze and see what role you play in every situation—because the source of those situations is you, it’s your business. People have to have their say and you need to lean into that and connect with them.

Hear people out for what they want—and then use that to figure out what it is they need.

You can head over the ShirleneReeves.com to take an assessment and figure out where your strengths are in the sales process and how to bolster them further.