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Shaking up an iconic brand: how Jim's went viral
How did a former law student take a staid but iconic brand like Jim’s and make it a social media phenomenon? In this podcast Joel Kleber reveals the content strategy that not only brought the Jim’s Group TikTok success but won him the top spot in this year’s Top 30 Franchise Executives listing.
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By Sarah Stowe from Inside Franchise BusinessHow did a former law student take a staid but iconic brand like Jim’s and make it a social media phenomenon? In this podcast Joel Kleber reveals the content strategy that not only brought the Jim’s Group TikTok success but won him the top spot in this year’s Top 30 Franchise Executives listing.