On this week’s episode of Performance Delivered, we sit down with Shana Starr, CEO of Bastion Elevate, a PR, social media, and digital marketing firm that is part of Bastion Collective. In her role, Shana is dedicated to providing clients with rock star talent and a results-driven strategy for businesses around the world. She has over 20 years of experience running successful communication campaigns and working with both large and small brands.

“The importance of consistent messaging has never been more important today than in the past because you just don't have the time to spend with editors and they don't have the time to get to know you, so it's a different approach. I see brands now coming out with all kinds of different things and everybody's trying to offer everything to just hope they hit something that's popular, and it's confusing because nobody is going to take the time to understand exactly what you're offering,” says Shana.

We chat more about the importance of consistent messaging, as well as:

• Differentiating your brand through your value-adds

• Communicating your message across different channels

• How to ensure consistency across departments

• Teaching executives to understand the importance of clear brand messaging

• And more