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Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence
Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence episodes
- The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic)
No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different strengths. Check out the cryptic drawing below and listen to this podcast. What are your thoughts? Did I miss anything? (Click on image to see larger one on Flickr)
The post The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic) appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
10 min - #CanucksRiot, Social Media and Crowsourced Policing
My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end up on the internet and then on CBC or CNN or BBC — in seconds. The question of “should we be monitoring” each other is a tough one. The same people who think that citizens shouldn’t be monitoring each other are the same people who cry foul when a police officer objects to being recorded by a passerby’s cell phone camera during an arrest. Corporate accountability, the move toward open government, and citizen journalism (Even Yelp) has put us all under a microscope. Have a listen to today’s podcast and let me know your thoughts on the issue. Here’s the gist of my opinion:
If you don’t want it on the internet – DON’T DO IT – and if you do it and it ends up on the internet it’s not the crowd’s fault or the the social media communities fault — the responsibility is yours. This goes for executives, public figures and teenagers at a riot. We are humble today or we will be humbled tomorrow.
What are your thoughts?The post #CanucksRiot, Social Media and Crowsourced Policing appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
11 min - This Is Your Permission to Launch
This podcast was created for you. I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas.
The post This Is Your Permission to Launch appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
6 min - Senior Executives and Social Media Phobia
Today’s podcast is on social media phobia and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don’t realize are the risks of being left out of the conversation. Have a listen and let me know what your thoughts are on this?
The post Senior Executives and Social Media Phobia appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
9 min - When Mission is Clear Abundance Will Appear
In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement:
“When mission is clear abundance will appear.”
This is a vital statement and principle. I discuss it in greater depth in my podcast today.
The post When Mission is Clear Abundance Will Appear appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
8 min - Guerrilla Social Media Marketing Defined (Podcast)
Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course.
If you want to start reading thebook on your iPad in the next 5 minutes you can always pick up a copy at the iTunes store.
Buy the Book
The post Guerrilla Social Media Marketing Defined (Podcast) appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
27 min - 36 Social Media, Leadership and Life Tips in 140 Characters or Fewer
Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments below.
- Social Media Fact: @Banff_Squirrel has more Twitter followers than most marketing experts.
- Social Media Tip: Content is not King [or Queen :)] Connection rapport and trust are today’s currencies.
- Social Media Tip: build the community, contribute to others success, be authentic and people will line up to help you as well.
- Social Media Tip: treat likes, followers, and connections on any network like gold. Those are votes of trust and confidence.
- Social Media Tip: Contrast keeps the conversation fresh. Vary your update and blog formats. Use multiple media to engage.
- Any social media activity that involves deception, trademark or copyright infringement isn’t guerrilla marketing. It’s lazy marketing.
- Social Media Tip: it’s not old versus new media — it’s about integrating the right media for the right market.
- Social Media Tip: In the “Thank-you Economy” don’t outsource or automate your thank-you’s.
- Social Media Tip: People will read your Tweets and blog posts in the context of their goals and needs. See through their eyes.
- Social Media Tip: Social media marketing is not a fad. BUT social media consultants now need deeper business knowledge.
- Social Media Tip: Blogging is not dead, but recycling content and cut-and-paste mentalities are getting old.
- Social Media Tip: social media strategy needs to be in-line with your business culture and integrated with your business processes.
- Social Media Tip: Having a Twitter account is like having a telephone. It’s just a tool. How are you going to use it to win?
- Social Media Tip: Being an early adopter is not enough. You need to evolve with your market and the tools to stay relevant.
- Social Media Tip: Your rules of engagement will be in context with your goals and your target market’s culture/etiquette.
- Social Media Tip: Activity doesn’t equal profitability. Activity that builds relationships = mindshare = walletshare. Build relationships.
- Want to increase the number of people that follow you back on Twitter? Try taking an interest in them. Marketing is a conversation.
- Social Media Tip: All of the engagement and trust you have built evaporates when your community finds out you outsource your conversations.
- Social Media Tip: You can go it alone, brave the storms and reach great heights by yourself. BUT half the joy is in bringing people with you
- Social Media Tip: hiring the wrong social media help can be worse than not doing it. Be prepared. Assess them & where you are starting from
- Leadership Tip: You don’t need to make someone else irrelevant to raise your profile. In fact you’re usually only hurting your brand.
- Remember it’s not a about blogging, Twitter, Facebook or the next great thing. It’s how you use it. Wisdom comes from mistakes. Experiment.
- Social Media Tip: You are never too popular to be humble. In fact no matter who you are eventually the web will humble you
- Being on a path of integrity isn’t a one time choice. It’s a lifetime of commitment and daily decisions.
- Social Media Tip: Use hootsuite to flag DM’s from other people in Twitter for future follow-up. They can often get buried.
- Social Media Tip: Subscribe to your twitter searches as RSS feeds in your feed reader so that you only have to do the search once…ever.
- Social Media Trend: Community building skills are becoming more important than pitching or selling.
- Good things come to those wait — but they’re usually the things left behind by those who hustle. Giddy up!
- Social media monitoring is vital. The opportunity is in engaging at the right time with the right person on the right topic.
- Leadership Tip: You can never lose by investing in good people. Err on the side of generosity. It will pay in efficiency and loyalty.
- Social Media Tip: Educate and equip all staff to be social… it provides less headache and greater ROI than policing them.
- Social Media Tip: The longer you try to contain social media use to one department the further behind you will be from the marketplace.
- Good publicity is about doing the right thing and getting the word out. Integrity is about doing the right thing when no one is looking.
- Social Media Tip: If you are more aware of the community gossip than you are of the community needs then you’re going the wrong direction.
- Social Media Tip: Stop seeking recognition from the cool kids… instead strive to be significant to the/your community
- Social Media Tip: The more open we are with other people the more willing they are to share with us.
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
The post 36 Social Media, Leadership and Life Tips in 140 Characters or Fewer appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
14 min - You need to be social to have long-term social media success!
Today’s podcast is about being truly sociable. You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at social media and also have great personal presence and charisma those that are solely good at being social online will not fare as well for many reasons. Have a listen to today’s podcast and tell me what you think.
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
The post You need to be social to have long-term social media success! appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
6 min - What comes first? A pretty website or business results?
Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many of our peers who work in a social media agency say it’s one of their common points of frustration when working with clients. Their site design can actually hinder proper search engine optimization and a visitors ability to share content once they discover it.
Today’s podcast was inspired by a couple of conversations I have had recently. The recurring issue is people and organizations revamping their websites (some spending thousands and thousands of dollars) and not having a social media strategy before doing so. Many sites are built by well meaning developers or agencies that haven’t considered what a truly social site and blog are.
I personally think organizations should have a plan, strategy and spec their sites to be social and easily adaptable to new social media tools and trends (and not cost huge amounts of money in the process). Have a listen to my podcast and let me know your thoughts on this.
Shane Gibson (@ShaneGibson) is a sales and social media speaker who has addressed over 100,000 people on stages on three continents over the past 15 years. He is also co-author of Guerrilla Social Media Marketing and Sociable! How Social Media is Turning Sales and Marketing Upside-down. When he’s not speaking or Tweeting he is in the social media trenches working with his clients as Chief Social Officer for Socialized! Ltd. a social media agency and training organization.
The post What comes first? A pretty website or business results? appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
7 min - Social Media Podcast: How to get above the noise
Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market.
Today I will talk about three things that will help you rise above the crowd:
- Consistency
- Niche and Nano-marketing
- Connecting (Connection is King. Content is secondary)
This is day 5 of my 30 day podcasting challenge. I will be posting a new podcast everyday for the next 30 days. If you would like to contribute as a guest on the show e-mail me [email protected]. Otherwise a comment, tweet or Facebook share would be greatly appreciated.
The post Social Media Podcast: How to get above the noise appeared first on Shane Gibson's Podcast – AI and Digital Selling – B2B Sales and Influence.
10 min
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