In this episode, we explore why some salespeople consistently generate referrals while others struggle. Referrals are the strongest driver of business growth because they start with trust, but not every salesperson knows how to make them happen. Drawing from real-life experiences, I explain two common types of referral-driven salespeople—the “people person” who wins trust naturally, and the “system type” who creates structures that encourage referrals. Even if you are not naturally gifted, there are practical strategies you can use. Learn four proven methods to design trust, reduce risk, and steadily increase your referrals.

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