Shaping Opinion

Entrepreneur Paul Tasner joins Tim to talk about his unique story of becoming a successful entrepreneur after the age of 66.  He’s the founder of a growing company called PulpWorks, a company that’s focused on sustainability, solving the problems of toxic plastic packaging. In this episode, Paul talks about the time he lost his job, which for most people would end their careers. But for him it marked a new beginning.

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For most people, when you’re 64 years old, you’re either already retired or you’re in the final stages of planning for your retirement. For Paul Tasner, he faced the prospects of regrouping after the fallout of being fired from his job, and then he had a decision to make: ease into retirement, or start something new?

He chose the latter after two years of consulting and research, so by the age of 66, Paul became the founder of a company called PulpWorks, which became quite popular as the societal push for sustainability grew and grew.

We talk with Paul about his journey.

Links

* PulpWorks (website)

* Paul Tasner TED Talk, TED

* Paul Tasner Became an Entrepreneur at 66, Career Pivot

About this Episode’s Guest Paul Tasner

PulpWorks is the capstone in a 40-year career in supply chain management for Paul.  Earlier, he held leadership positions in procurement, manufacturing, and logistics in ventures ranging from start-up to Fortune 100.  Included among them are: The Clorox Company (consumer packaged goods), California Closet Company (home furnishings), Method Products (consumer packaged goods), Hepagen (vaccines), OM2 (supply chain consultancy), and the Reclipse Group (supply chain consultancy).  His clients have included:  Clif Bar, Dreyer’s Grand Ice Cream, GlaxoSmithKline, Novartis Consumer Health, Borden Chemical, Dial Corporation, Unilever, and Industrial Light+Magic.

In 2008, Paul founded and continues to lead the San Francisco Bay Area Green Supply Chain Forum – the first such assembly of supply chain executives anywhere.  He has authored many papers and presentations on supply chain sustainability and currently lectures on this timely topic in the MBA Programs at San Francisco State University and Golden Gate University as well as the Packaging Engineering Department at San Jose State University.

He is an Industrial Engineering graduate of the New Jersey Institute of Technology and holds a Ph.D. in Mathematics from Boston University.

 

Historian, author and Heritage Foundation Distinguished Fellow Lee Edwards joins Tim to talk about the Berlin Wall, the world that created it, the Cold War that fostered it, and the free world that brought it down. This episode was originally released April 1, 2019.

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The Berlin Wall was as much a symbol for communist oppression as it was a barrier created to contain citizens of communist East Germany.

At the end of World War II, the allies held two peace conferences in Yalta and Potsdam to determine the postwar map of the world. The key figures at those conferences were Winston Churchill of the United Kingdom, Joseph Stalin of the Soviet Union and Franklin Delano Roosevelt of the United States.

Tensions were already rising between the West and the Union of Soviet Socialist Republics or the USSR.

In this context, the allies decided to split Germany into four “allied zones” to weaken the threat of that country re-emerging as a threat to world peace.

The Eastern part of the country would be controlled by the Soviet Union, and the western part would fall under the control of the United States, Britain and later France would join.

While Berlin is located in the eastern part of Germany, at Yalta and Potsdam, it was determined that as the capitol city, it had such significance that it, too, should be divided.

Going forward, West Berlin became a thriving westernized city and enjoyed postwar prosperity, even though it was located deep inside communist East Germany.  East Berlin, on the other hand, remained in dire straits under the tight grip of communism.

The Soviets decided to drive the West out of West Berlin. In 1948 they initiated a Soviet blockade of West Berlin to starve the Western Allies out of the city.

The U.S. and its allies decided to conduct airlifts of humanitarian aid to West Berliners. Eventually the blockade ended, but tensions continued as the Soviets and the U.S. as super powers engaged in a nuclear arms race for global domination.

The threat of World War III was ever-present. By 1958, the Soviets lost large numbers of skilled workers to the West as more and more of East Germans sought freedom in the West. By June 1961, roughly 19,000 people left East Germany through Berlin.

On August 12, 1961, roughly 2,400 refugees defected to Berlin in a single day. This was the largest number of people to leave East Germany in one day.

That night, Soviet Leader Nikita Khrushchev approved East Germany’s plans to stop to flow of refugees by closing its border.

In one night, part of the Berlin Wall was built.  This did not defuse tensions but had the opposite effect.

While it slowed the flood of refugees going from communism to freedom, it only exacerbated Cold War tensions. This did not stop captive East Germans from trying to escape communist oppression.

171 people died trying to defect, while another 5,000 East Germans found a way to successfully reach freedom in the West.

Ronald Reagan’s Speech

On Friday, June 12th 1987, President Ronald Reagan gave a historic speech of his own at the Berlin Wall.

In it, he stepped up his pressure on the Soviet Union, reinforcing his strong positions against the oppression of communism, and then he delivered the now famous line when he called for Soviet leader Mikhail Gobachev to “Tear down this wall.”

The Fall

November 9, 1989 0 East Berlin’s Communist Party announced a change in its travel ban with the West. They said East German citizens were now free to cross the city’s borders. Both East and West Berliners descended on the wall and celebrated.

Guards opened the checkpoints and 2 million people from both East...

Historian and author Scott Dawson joins Tim to talk about his team’s discovery of what actually happened to the Lost Colony of Roanoke Island on the Outer Banks. He has spent the past 11 years working with a team of archaeologists, historians, botanists and geologists to try to uncover the truth behind the story of the Lost Colony. This episode was first released on September 20, 2020.

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It was August of 1590, and Englishman John White was about to return to the Roanoke Colony in the Americas, where he had been named governor three years earlier.

John was among 115 English settlers who landed at Roanoke Island off the coast of what we now know as North Carolina in the Outer Banks region. After the group settled in Roanoke, John had sailed back to England to collect a load of supplies the settlers would need.

He would have returned to Roanoke Island sooner, but England’s war with Spain complicated things.

So, now, three years later, John is about to return to Roanoke, where he last saw his wife and daughter, along with his granddaughter, and the other settlers.

Then something unexpected happens. When John White arrives at the colony, he finds no one. Not a single person is there to greet him. Not a trace. One clue, however, would prove to be the key to unlocking this mystery over 400 years later.

On a wooden post, one word was carved.  It said “Croatoan,” which is the name of a local native American tribe, and the name of an island south of Roanoke where the Croatoans lived.

Those are the facts we’ve known until now.

Scott Dawson has studied this mystery more than most and decided to get some answers for himself.

Please Thank Our Sponsors

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Links

* The Lost Colony and Hatteras Island, by Scott Dawson, Amazon

* The mystery is over. Researchers say they know what happened to ‘Lost Colony.’, The Virginian Pilot

* The ‘Lost Colony’ Wasn’t Really Lost,  Outer Banks Voice

* The Lost Colony of Roanoke: Did they survive?, DNA Explained

* Roanoke’s ‘Lost Colony’ was Never Lost, New Book Says, New York Times

About this Episode’s Guest Scott Dawson

Scott Dawson is a native of Hatteras Island whose family roots on the island trace back to the 1600s. He is a graduate of the University of Tennessee with a BA in psychology and minor in history and is a well-known local historian, local author and amateur archaeologist. He is president and founder of the Croatoan Archaeological Society Inc. and has participated in a decade of archaeological excavations and research on Hatteras Island under the direction of Dr. Mark Horton.

In this episode, we tell the story of D-Day on its 78th anniversary through a historical narrative where Tim also talks about his family’s connection to one of the most pivotal events in our history. The June 6, 1944, allied invasion of Nazi-occupied France through Operation Overlord was one of the biggest military undertakings in world history. This event marked the beginning of the end for Hitler and Nazi Germany.

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It’s June 5th 1944. The night before the most massive military invasion ever mounted in the history of the world. Hundreds of thousands of troops are amassed in Southern England. They are from the United States, Great Britain, France, Canada and other nations. They are about to board boats of all sizes to cross the English Channel and land on the beaches of Normandy in the North of France.

It will be the largest armada ever. There are 4,000 ships from America, Britain and Canada.  1,200 planes are fueled and ready to drop paratroopers behind German lines. They are prepared to attack the German anti-aircraft guns and the artillery that will be aimed at landing forces.

This massive operation is called Operation Overlord.  The allied commander is U.S. General Dwight David Eisenhower. And all of their focus will be on landing zones in Normandy. They code-named the beaches Utah, Omaha, Gold, Juno, Sword.

PFC Francis O'Brien

The American troops will land at Utah and Omaha beaches. The British troops will land on Gold and Sword beaches. The Canadian troops will land on Juno beach.

Today, we will tell the story of how events unfolded, but before that, you need to get to know Private First Class Francis O’Brien. He was better known to his brothers, his family and friends, and now to you as Fats O’Brien.  That’s how I knew him. He was my uncle.

Fats is a tough kid from a rough neighborhood in Pittsburgh. He’s barely 19 years old. He comes from a big Irish Catholic family that has just struggled through the Great Depression. He and six of his brothers serve in the Army and Navy in both the European and Pacific theaters of World War 2.

Fats was assigned to General Omar Bradley’s First Army. Company E 38th Infantry Regiment.

He was part of the second wave that landed on Omaha Beach. He saw action practically immediately and was awarded a Bronze Star for his efforts.

Links

* D-Day June 6, 1944: The Climactic Battle of World War II, by Stephen Ambrose (Amazon)

* World War II: D-Day, The Invasion of Normandy, Eisenhower Museum

* D-Day Timeline, Military History

* D-Day, June 6, 1944, U.S. Army

* Band of Brothers, IMDB

* Normandy American Cemetery, American Battle Monuments Commission

* Pointe du Hoc Ranger Monument, American Battle Monuments Commission

So, what was D-Day?

It was officially known as the Battle of Normandy, which lasted from June 6th 1944 through August of that year. It represented the Allied invasion and liberation of Western Europe from German control.

Again, it was called Operation Overlord. June 6th would become known as D-Day, the first day of the operation.

One of the original members of the U.S. Army’s Special Forces Delta unit, Mike Vining, joins Tim to talk about his highly decorated career that started in Vietnam and ended in the late 1990s, encompassing many historical missions. Mike was an Explosive Ordnance Disposal (EOD) operator in the Delta Force, among many other responsibilities. He tells us what goes through the mind of an explosives specialist when time is tight and it could be a matter of life and death. This episode was originally released August 10, 2020.

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Mike Vining was in high school when he saw the news about the Tet Offensive in Vietnam. The offensive was one of the largest and bloodiest attacks the communist forces of North Vietnam – the Viet Cong – waged against South Vietnamese and American troops.

Mike saw what was happening and decided to join the military. He wanted to be in Vietnam joining the fight.

Not long after that, Mike got his wish. Before shipping off to Vietnam, Mike completed the Explosive Ordnance Disposal (EOD) program in the Army, which also involved learning how to dispose of nuclear weapons.

The army sent Mike to Vietnam, where he spent 12 months on combat duty, before his honorable discharge in 1971.

Two years later, Mike reentered the Army and served as an EOD specialist once again.  That was the beginning of a long and decorated career in the Army that included serving as one of the first operators in the U.S. Army Special Forces, and its Delta Force unit.

He saw action around the world, from missions to Iran during the 1979 U.S. embassy hostage crisis, to many other operations, ultimately serving on the ground in Operation Desert Storm.

In this episode, Mike talks about the events that shaped the Special Forces, from an ill-fated desert mission to rescue 53 American hostages in the U.S. Embassy in Tehran, to many other touch and go situations.

Please Thank Our Sponsors

Please remember to thank our sponsors, without whom the Shaping Opinion podcast would not exist.  If you have the need, please support these organizations that have the same taste in podcasts that you do:

* BlueHost Premium Web Hosting

* Dell Outlet Overstock Computer Center

* Philips Hue Smart Home Lighting

Links

* Sergeant Major Mike Vining (Retired), Together We Served

* 8 Epic Reflections on the Career of the Internet’s Most Badass Military Meme, We Are The Mighty

* Mike Vining, Universal Ship Cancellation Society

* Delta Force: Missions and History, Military.com

* U.S. Army Delta Force, Armed Forces History Museum

* What Special Ops Learned 40 Years Ago from Operation Eagle Claw, Military Times

* Operation Urgent Fury: The 1983 US Invasion of Grenada,

Attorney Dan Johns of the Cozen O’Connor law firm in Philadelphia joins Tim to talk about why, all of a sudden, employees at some well-known companies organizing to unionize their workforces. Dan has been consistently named to the Best Lawyers in America list for employment law, labor and employment litigation. Are unions in America making a comeback? Let’s find out.

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Amid some union victories at some major American brands, successful organizing efforts to unionize employees in places like Buffalo and Staten Island have given the organized labor movement hope that new generations may embrace collective bargaining as the “new” way to go to work.

But are these victories anomalies, or are they a trend that promises to continue?

But perhaps even more importantly, the interest in unionization now? Why now?

Links

* Dan Johns Bio, Cozen O'Connor Website

* National Labor Relations Board, NLRB Website

* National Labor Relations Act, NLRB Website

* US Unions See Unusually Promising Moment Amid Wave of Victories, The Guardian

About this Episode’s Guest Dan Johns

Daniel V. Johns litigates employment-related matters in courtrooms throughout the country, including numerous Courts of Appeals. Throughout his 25-year career, Daniel has represented and advised employers and their management in an array of labor and employment issues, including discrimination, harassment, and other civil rights litigation; interest and grievance arbitrations; at-will litigation; restrictive covenant/trade secret claims; benefits litigation; independent contractor classification issues; collective bargaining; union avoidance; and unfair labor practice litigation before the National Labor Relations Board and various state agencies.

Recognized by Chambers USA: America's Leading Lawyers for Business, labor and employment law, 2012-2020; and The Best Lawyers in America, employment law, labor and employment litigation, 2012-2021, Daniel has served as lead trial counsel in litigation matters around the country, including claims brought under: Title VII of the Civil Rights Act, the Age Discrimination in Employment Act (ADEA), the Americans with Disabilities Act (ADA), the Fair Labor Standards Act (FLSA), the Family and Medical Leave Act (FMLA), the National Labor Relations Act (NLRA), the Employee Retirement Income Security Act (ERISA), as well as various other federal, state, and local employment laws.

Daniel earned his J.D. at the University of Virginia School of Law and his B.A. at the University of Notre Dame.

Cayce, South Carolina Police Chief Chris Cowan joins Tim to talk about something both of us wished we didn’t have to talk about. He tells the story of the recent and tragic loss of one of his officers who was shot and killed while responding to a call. He tells the story of and pays tribute to Officer Drew Barr. In the process, he tells the story of the risks and sacrifices police officers take every day to ‘protect and serve.’

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Cayce, South Carolina is a suburb to the City of Columbia.

A few weeks ago, in the early morning hours of a Sunday in Cayce – 2:48 a.m., on April 24th to be exact – there was what police call a “domestic disturbance.”

Police were called to the scene.

Three officers responded. The second officer on the scene was Drew Barr.  We’re going to tell you what happened, but before we do that, you need to know a little bit about the young officer.

Partners Drew Barr and Molly

He was 28 years old. He joined the Cayce Police Department in 2016.  In October 2020, he was promoted to the department’s K-9 unit. His canine partner was Molly, a black Labrador retriever, who became his family.

He had no wife or children, but he did love his community and he worked to keep it safe.

In addition to being a police officer, he was also a volunteer firefighter, a captain in the Monetta Volunteer Fire Department. He was an emergency medical technician. He was a committed professional.

These are the details that Cayce Police Chief Chris Cowan does not want to get lost when people talk about Officer Roy “Drew” Barr.

Links

* Cayce Police Department

* SC law enforcement community mourns slain Cayce police officer: 'He was brave' | Columbia | postandcourier.com

* 'Our Hearts Are Breaking in Cayce;' SC Fire Captain/Police Officer Killed in Shooting (firefighternation.com)

* Officer Drew Barr honored at funeral and graveside service (wistv.com)

* Chief: Man killed SC officer with calculated shot from rifle - ABC News (go.com)

Gratitude

Our gratitude to the Cayce Police Department for the photos used on this page, to Chief Cowan for telling the Drew Barr story, to Officer Drew Barr himself and to his family for the sacrifices they have made for others.

About this Episode’s Guest Chris Cowan

Chris Cowan is recognized internationally for his vast network of private and public partnerships and his expansive policing knowledge, from 29 years in law enforcement.   Chris’ extensive experience leading special operations, homeland security, crime suppression, professional development, community policing, media relations and business and community crime prevention units has given him a unique perspective on what it takes to be a guardian to our communities.   He has also served as a Chief Financial Officer, Chief Public Information Officer, Commander of Special Weapons and Tactics Units and Commander of Community Policing Units.  This experience has provided Chris with a unique perspective on mitigating challenges to corporate and community quality of life issues because it has been paralleled with 22 years in corporate security...

Author and professor Eric Heinze joins Tim to talk about freedom of speech and expression at the most fundamental level. He recently wrote a book on free speech, but it’s not exactly what you might expect. He explores free speech in a larger more fundamental context than America’s First Amendment. He talks about it in the context of universal human rights. Eric tells us about the thinking behind his new book called, “The Most Human Right: Why Free Speech is Everything.”

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One of the benefits of having a podcast is that you get the chance to talk to a diverse set of really smart and interesting people. Sometimes those people write books, and that’s the case with our guest today.

As mentioned, the book Eric Heinze wrote is about free speech and human rights. Eric is a professor of law and humanities at Queen Mary University of London.

In his book, he asks questions like, “What are human rights?” “Are they laid out definitively in the UN’s Universal Declaration of Human Rights or the U.S. Bill of Rights?” Or, are they just items on a checklist, like a good standard of living, housing, dignity?

That’s how Eric frames his new book. But what caught my attention when reading the book is how deep he really goes on this topic. He doesn’t flinch when he takes the stance that when global human rights programs fail, it is often the result of people being denied one basic human right – freedom of speech.

Links

* Eric Heinze: Queen Mary University of London

* “The Most Human Right: Why Free Speech is Everything," by Eric Heinze (Amazon)

About this Episode’s Guest Eric Heinze

After completing studies in Paris, Berlin, Boston, and Leiden, Eric Heinze worked with the International Commission of Jurists and UN Sub-Commission on Human Rights, in Geneva, and on private litigation before the United Nations Administrative Tribunal in New York. He conducts lectures and interviews internationally in English, French, German, and Dutch, and is a member of the Bars of New York and Massachusetts, and has also advised NGOs on human rights, including Liberty, Amnesty International and the Media Diversity Institute. He has recently served as Project Leader for the four nation EU (HERA) consortium Memory Laws in European and Comparative Perspective (MELA).  His prior awards and fellowships have included a Fulbright Fellowship, a French Government (Chateaubriand) Fellowship, a Deutscher Akademischer Austauschdienst (DAAD) fellowship, a Nuffield Foundation Grant, an Obermann Fellowship (Center for Advanced Studies, University of Iowa), and several Harvard University Fellowships, including a Sheldon grant, an Andres Public Interest grant, and a C. Clyde Ferguson Human Rights Fellowship.

Heinze co-founded and currently directs Queen Mary’s Centre for Law, Democracy, and Society (CLDS).  His opinion pieces  have appeared in The Washington Post, The Guardian, The Independent, Times Higher Education, Aeon, The Raw Story, openDemocracy, Speakers’ Corner Trust, Quillette, The Conversation, Left Foot Forward, Eurozine, and other publications, and he has done television, radio and press interviews for media in Denmark, Brazil, the Netherlands, Norway, South Korea, the UK and the US.  He serves on the Advisory Board of the International Journal o...

Uma Karmarkar joins Tim to talk about neuromarketing. It’s a leading-edge way scientists have developed to get inside your head to understand your attitudes, preferences and perhaps future behavior when it comes to marketing to you. Uma is an assistant professor of marketing at the University of California at San Diego. Her work takes a closer look at the things that consciously and unconsciously influence how people make decisions. More deeply, she studies how people make buying decisions when they don’t have all of the information or when bias may come to play.

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Not long ago, I read an article in Harvard Business Review about something I hadn’t really heard of before. But it sounded interesting.

It’s called Neuromarketing. The term alone caught my attention. “Neuro” or the nervous system, combined with marketing.

So, what is it?

According to writer Ben Harrell, “The field of neuromarketing – sometimes known as consumer neuroscience – studies the brain to predict and potentially even manipulate consumer behavior and decision-making.”

Neuromarketing is about measuring all of the physiological signals we send about how we feel.

Remember the saying, “Never let them see you sweat?” When people see you in a stressful situation, they know you’re nervous, perhaps unsure of yourself, if they see you sweating. Your perspiration is a physiological sign that you’re nervous and worried, even if your words and facial expression are under control. When people see that, they know better.

Neuromarketing takes this idea to an unbelievable level.

It measures indicators well beyond the obvious ones we can see with our naked eyes. Neuromarketing research helps organizations and companies learn more about your motivations, preferences, the decisions you make or do not make. And all of this can help them develop products and services.

We’re not just talking about selling cars or insurance. Neuromarketing can be used to get you to use software, apps and digital platforms. It can be used to try to sway your opinions through ad campaigns, marketing campaigns, political campaigns, activist issues campaigns, and so much more.

In short, neuromarketing helps researchers get inside your head to more effectively, pardon the pun, shape your opinions and attitudes.

Links

* Uma Karmarkar, UC San Diego

* Neuromarketing: What You Need to Know, Harvard Business Review

* What is fMRI?, UC San Diego

* Electroencephalogram (EEG), Mayo Clinic

About this Episode’s Guests Uma Karmarkar

Uma Karmarkar is an assistant professor of marketing at the University of California at San Diego. Her research examines the factors that consciously and unconsciously influence how people make decisions, and the ensuing implications for marketplace practices. In particular, she looks at how people use their (incomplete) information when they are faced with uncertain decisions or unfamiliar options, and the biases that can emerge from these situations. Her work also explores the ways in which companies’ decisions about how and when to offer information can frame consumers’ expectations and influence their purchase behavior. This research takes an interdisciplinary approach, combining marketing, behavioral economics, neuroscience and psychology.  Her work aims to enable firms to communicate better with their customers, and improving consumer confidence and satisfaction wit...

Retired Navy Captain and former corporate CEO Bill Toti joins Tim to talk about life and work after military service, particularly for leaders. You may remember Bill from two of our episodes on the story behind 9/11. He was in the Pentagon when the planes hit. In this episode, Bill talks about a new book he wrote that’s all designed to help military leaders find their place in leadership of society. The book is called, “From CO to CEO: A Practical Guide for Transitioning from Military to Industry Leadership.”

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Captain Bill Toti served for more than 26 years on active duty in the U.S. Navy. He went from being an enlisted seaman to becoming the commanding officer of a nuclear submarine called the USS Indianapolis. And then he became the commodore of a Submarine Squadron.

After that, he served for over nine years at the Pentagon, serving in the office of the Vice Chief of Naval Operations, and also as Navy representative to the Joint Requirements Oversight Council. He was deputy director of the Navy War Plans Cell called Deep Blue.

And as I mentioned, he had a critical role on September 11th 2001 when a hijacked American Airlines jet slammed into the Pentagon. If you want to hear that story, go to our full episode catalogue at Shaping Opinion.com and check out our 9/11 series from last year.

After Bill retired from military service, he transitioned to the private sector, where he served in a number of roles at companies that included Raytheon, Hewlett-Packard, DXC and HPE.  He was president at a Cubic Corporation and at a company called L3 Maritime Systems. He then rose to serve as the CEO of Sparton Corporation.

But before all of that, he had to figure out how to make the transition. That's our focus in this episode.

Links

* From CO to CEO: A Practical Guide for Transitioning from Military to Industry Leadership, by Captain William Toti, U.S. Navy (Retired) - Amazon

* What Got You Here Won't Get You There, By Marshall Goldsmith - Amazon

* William Toti Website

* 9/11: A Pentagon Story (featuring Bill Toti), Shaping Opinion Podcast