Dave Necessary, director of strategic engagement at Gardner Business Media, dives into ‘Industrial Buying Influence 2020,’ a study examining the behaviors and decision-making unit influencers shaping the industrial buying process. We work our way through the report to discuss insights that industrial marketers, sellers, and business leaders can use to meet the changing demands of the modern industrial buyer.

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Articles and resources referenced in this episode:

• The Study - Industrial Buying Influence 2020
• Connect with Dave Necessary on LinkedIn 
• Learn more about Gardner Business Media

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About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

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