By James Soto
4.6
2727 ratings
The podcast currently has 43 episodes available.
In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce development, focusing on how these events are transforming recruitment and engagement in the manufacturing industry. This episode is a must-listen for talent-focused marketers and manufacturing recruiters aiming to stay ahead in an ever-changing landscape.
Articles and resources referenced in this episode:
Join us on the show:
Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us.
Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
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In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show in North America, Bonnie and Michelle share their experiences and insights on how trade shows are transforming to meet the needs of modern exhibitors and attendees.
Learn how IMTS is leading the way in trade show innovation, from digital integration to partnership-driven growth. This episode is a must-listen for anyone involved in trade show marketing, exhibiting, or attendance.
Articles and Resources Referenced in This Episode:
Join us on the show:
Did you enjoy this episode? We'd greatly appreciate your review! Your feedback fuels our momentum and inspires us.
Interested in sharing your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing industry. Peter shares his journey from his first IMTS in 1980 to his last event under his leadership in 2024, highlighting the innovations that have shaped IMTS into the largest live marketplace for capital manufacturing equipment and technologies.
Learn how IMTS fosters a community of innovation, connects manufacturers with solutions, and continues to drive the industry forward. Plus, get a sneak peek into what’s next for IMTS and the manufacturing community as Peter reflects on his remarkable career.
Articles and resources referenced in this episode:
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategies. James Soto explores topics like hybrid, inside, and digital sales roles, customer intimacy, agility, and technology's role in driving growth.
Learn how manufacturing sellers and marketers can adapt to improve decision-making and drive growth in uncertain times.
Articles and resources reference in this episode:
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. Miller also highlights the issue of buyer indifference, as buyers have become numb to traditional marketing tactics. He emphasizes the need for a new go-to-market playbook to adapt to these challenges
Articles and resources referenced in this episode:
Join us on the show:
Have you enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and inspires us.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving communities, Chris reveals how to make your content resonate and your audience connect.
In this episode of the Industrial Strength Marketing Show, Chris Luecke joins our host James Soto to explore how content creators are not only competing with others in their industry, but also with any other activity that could grab someone's attention.
Enjoyed this episode? We'd greatly appreciate your review! Even a simple word of encouragement from you fuels our momentum and keeps us inspired.
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry!
James Soto, our host, is bringing in a guest that fights the good fight, to get new workers into the right company, the creator of workforce 4.0 Ann Wyatt! Ann discusses how companies can do a better job sharing information on a job description that provides clarity to workers such as a salary range posting. James also dives into Ann’s history of bringing together companies and technical colleagues to ensure the students are taking classes that not only give them a skill, but set them and their company up for long term success.
Articles and resources reference in this episode:
About the Show
As a top manufacturing marketing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manufacturing and offer advice on how to overcome them. Shae emphasizes the importance of confidence and collaboration and shares how her passion for the industry stemmed from a cheerleading incident. The episode concludes with a focus on women in manufacturing and the untapped potential they bring to the field.
Articles and resources reference in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sales and marketing. They also examine how the rule of thirds will guide industrial companies to execute their marketing and sales strategies. The conversation focuses on the need for businesses to adapt to this trend to stay competitive and includes insights on how to create a successful e-commerce strategy
Articles and resources referenced in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.
Are you looking to share your expertise with industrial marketers, influencers, and leaders? Apply to be a guest on the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationships through intelligent corporate gifting. Kris shares his story of how he started the company and the challenges he faced along the way, including a cease and desist letter from Starbucks. The two discuss the importance of personalized marketing and its impact on the customer experience. This episode is a must-listen for marketers looking to make a difference in their businesses.
Articles and resources referenced in this episode:
If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.
About the Show:
The Industrial Strength Marketing show is a video podcast focused on the industrial and manufacturing sectors. Hosted by James Soto, CEO of INDUSTRIAL, it delivers expert insights and strategies for B2B growth. Each episode explores marketing, sales, business development, and the latest in martech (marketing technology) and artificial intelligence. Through engaging interviews and actionable advice, the show helps you navigate innovations transforming the industry. Tune in to see how these advancements can drive your business forward in the industrial and manufacturing world.
Let’s connect:
The podcast currently has 43 episodes available.