Hüseyin Kilic, chief executive officer of Interesting Engineering shares why manufacturers must create original researched content. Hear why industrial businesses must generate owned content as a hedge to disruptive search algorithms and changing social media terms of service policies.

Articles and resources reference in this episode:

• Visit Interesting Engineering online
• Connect with Hüseyin Kilic on Linkedin

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Nicholas Holland, VP of Product at HubSpot, shares The 5 Tips to CRM and Marketing Automation Success for Manufacturers ahead of INBOUND 2021.

Articles and resources reference in this episode:

• Connect with Nicholas Holland on LinkedIn
• Attend INBOUND 2021 Online - Oct 12-14
• Get Started with free CRM, Email Marketing, and Automation from HubSpot

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show

As a top manufacturing podcast, we focus on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth plan. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to provide insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Then, apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle. 

Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.

Articles and resources referenced in this episode:

• The Clear & Concise Guide to Account-Based Experience (ABX)
• Connect with Jon Miller on LinkedIn
• Learn more about Demandbase

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Manufacturing thought leaders are flocking to the podcast medium, but are these shows built to last? Podcast pioneers Lew Weiss and Tim Grady of the Manufacturing Talk Radio podcast tell the story of manufacturing’s longest-running podcast.

Articles and resources referenced in this episode:

• Manufacturing Talk Radio Podcast
• Connect with the Lew Weiss on LinkedIn
• Jacket Media Co.

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain?

Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Is your manufacturing customer at the center of  your business? They better be! Keith Pigues , co-founder of Luminas Strategy, shares his secret sauce to centering on the customer and  accelerating the growth rate of a manufacturing  business. This is a not to miss episode. 

Articles and resources reference in this episode:

• Connect with Keith Pigues on LinkedIn or Twitter
• Check Luminas Strategy online
• Download his latest book, Winning with Customers: A Playbook for B2B
• Connect with host James Soto on LinkedIn

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

Want some of the best industrial business growth insights? Visit our INDUSTRIAL Insights destination for the very latest topics and trends on industrial business growth and marketing strategy. 

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Nicholas Holland, HubSpot Vice President of Product spells out why marketers need  to market and sellers  need to sell how their customers want to buy.

Articles and resources reference in this episode:

• Connect with Nicholas Holland on LinkedIn
• Check out the latest HubSpot news 
• Learn before you act with a HubSpot Academy Certifications
• Get Started Free CRM, Email Marketing and Automation from HubSpot

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. 

About the Show

Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

HubSpot’s Nicholas Holland shares his caution-preneurial tale and happily ever after story on positioning and value proposition creep all Industrial Marketers would do well to heed. 

Articles and resources referenced in this episode:

• Connect with Nicholas Holland on LinkedIn
• Check out the latest HubSpot news 
• Learn before you act with a HubSpot Academy Certifications
• Get Started Free CRM, Email Marketing and Automation from HubSpot
• Follow James on Twitter @jamesotoism & LinkedIn 

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show.

About the Show

Industrial Strength Marketing with James Soto is a top manufacturing podcast focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing, media, and martech leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Industrial B2B Marketers must make mining their communities a  strength of their business. Joel Harrison, co-founder and editor in chief of B2B Marketing, shares the birth story of the Propolis community and gives an exclusive preview of B2B Ignite USA. 

Articles and resources reference in this episode:

• Join us at B2B Ignite 2021
• Connect with Joel Harrison on LinkedIn
• Check out the B2B Marketing Community 

If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.

Looking for a place for you as an industrial marketer to call home? Visit Industrial Marketer and join us as we share news, reviews, technology, tips, and trends for and by industrial marketers. 

About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Industrial B2B Marketers are especially good at mining their business and supplier communities. Joel Harrison, co-founder and editor in chief of B2B Marketing, joins the show to share a story about building a B2B community and his upcoming 2021 B2B Marketing Trends Report.

Articles and resources reference in this episode:

• Connect with Joel Harrison on LinkedIn
• Check out B2B Marketing 

If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.

Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.

About the Show
As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Women in marketing who stand up to question the status quo and educate industrial leaders about the value of marketing can do great things. Charli Matthews, founder and CEO of Empowering Pumps & Equipment, joins the show to share a story about becoming the authority of your own life, business, and marketing. 

Articles and resources reference in this episode:

• Connect with Charli Matthews on LinkedIn 
• Check out the Empowering Industry podcast

If you haven’t already, be sure to listen and review Industrial Strength Marketing on your preferred platform to let us know what you think of the show.

Need help in telling your unique manufacturing story or mastering the top challenges and trends in industrial marketing? Visit our INDUSTRIAL Insights section to learn how to make marketing the strength of your manufacturing business.

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers and executives tasked with developing and delivering on a strategic growth agenda. Featuring inspiring conversations with manufacturing and B2B marketing leaders on the lessons learned along the way, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial prospects, influencers, and leaders across the supply chain? Apply to be a guest on the show.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel