Digital marketing technology innovator and board member, Marcus Whitney, joins James Soto to discuss the role of marketing, technology, entrepreneurship, creative power. Marcus joins the Industrial Strength Marketing show having just released the Amazon #1 Best Seller, Create and Orchestrate, named the #1 book to overcome your entrepreneurial fears, by Entrepreneur magazine:

"If Marcus Whitney can go from a college dropout without a place to call home to one of Nashville’s most exciting entrepreneurs in just two decades, there’s nothing stopping you from forging a path entirely your own. "Create and Orchestrate" tells Whitney’s incredible story and offers some of his invaluable insights, ensuring that everyone who reads it walks away with a deeper understanding of how to make their dreams a reality."

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

Digital driver recruitment marketing is a critical piece of the puzzle that is required to address the massive cost of unfilled trucks to businesses throughout the transportation industry. Lori Furnell, Director of Supply Chain Talent Acquisition at Walmart, sits down with Workforce Recruitment Marketing Agency practice area leader, James Soto, to share why and how brands must make their way for digitally attracting, developing, and retaining top talent as a strength of their business.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

We have now entered the age of authority marketing. Agency Management Institute CEO, Drew McLellan, sits down with leading Industrial Marketing Agency leader and host, James Soto, to discuss how leaders must take up the mantle and leverage their authority to grow their manufacturing businesses. In this episode, we dive into studies that show that our most important audiences trust industry experts and company leaders more than anyone other than those like themselves. Aspiring leaders of industry will do well to listen in and discover why and how they must leverage their expertise in order to break through the noise and reach their ideal customers.

https://agencymanagementinstitute.com/sell-with-authority-book/

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

The question of what a Chief Marketing Officer does varies as much as brands do. Hunter Fan CMO, John Neilson, sits down with Industrial Strength Marketing CEO, James Soto to discuss the role of a CMO in a modern industrial business. The CMO job description is changing and John dives into the most important relationship that aspiring industrial marketers would do well to consider.

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel

How industrial distributors do marketing moving forward will be a deciding factor determining which companies thrive and which ones do not. Motion Industries President Randy Breaux joins the Industrial Strength Marketing Show to discuss why manufacturers and distributors that market their businesses in good times and bad outperform their competitors that do not. Randy shares his story from the perspective of a leader that has led major manufacturing and distribution businesses that believe in marketing, measurement, and the power of people.

To learn more about Motion Industries at www.motionindustries.com

About the Show:

The Industrial Strength Marketing Show is a top manufacturing podcast that explores the personalities, cutting-edge strategies, tools, and technologies transforming the industrial and manufacturing sectors. Each episode, hosted by James Soto, covers marketing, sales, business development, and integrating martech and AI into industrial B2B strategies. Tune in to gain actionable insights to help you stay ahead in the industry.

Let’s connect:

• Visit the podcast homepage
• Tweet us at @Industrialsays, @jamessotoism
• Follow James Soto on LinkedIn
• Email us at [email protected]
• Subcribe to the YouTube channel