Beyond Tech Frontiers

Shaping Tomorrow’s Insurance with Marina Belezina: Aviva’s Human-Centered Approach to Generative AI


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In this episode, we explore Aviva's innovative approach to artificial intelligence, guided by insights from Marina Belezina. We discuss the impact of generative AI-powered tools within Aviva, and how the company is fostering a culture of training and collaboration with fintech partners. The conversation delves into ethical AI frameworks and Aviva's future goals, highlighting the importance of balancing technological innovation with human-centered values. The episode concludes with reflections on these themes and their implications for the future.
(0:00) Introduction to the episode and topic
(1:14) Marina Belezina's background and Aviva’s approach to artificial intelligence
(3:21) Generative AI-powered tools and their impact at Aviva
(4:40) Training, culture, and fintech collaborations at Aviva
(5:52) Ethical AI frameworks and future goals at Aviva
(7:04) Balancing innovation with human-centered values
(7:45) Closing remarks and conclusion
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Beyond Tech FrontiersBy Sabine VanderLinden