In this episode of The Restoration Rundown, I’m joined by Rod Cruce, founder of Trifecta Growth Institute, to break down why leadership identity is often the missing link holding restoration business owners back.

We talk about the shift from operator to leader, how identity shapes culture and decision-making, and practical steps owners can take to lead with more clarity and consistency as their companies grow.

If your business feels reactive, chaotic, or harder to lead than it used to, this episode is your starting point.

👉 Take the next step: Learn more and enroll in Rod’s Shaping Your Leadership Identity class at

https://trifectagrowth.com

🎟️ Use promo code IRONCLAD to save

⏰ Enrollment deadline: 2/3/26 — seats are filling fast