In this episode we have the pleasure of interviewing Jeff Greene as a guest on the show, Jeff is the CEO of Greene’s Reserve.  Jeff has built dozens of companies over the last 40 years from financial services to energy to cannabis. 

The latest product based company was his first tangible product where manufacturing and distribution were the challenges. Now, two years later with a $12m contract in hand, he has had many peaks and valleys but making it to positive cashflow will be the next big milestone.

Jeff and I discuss how his product WILL disrupt the tobacco industry as a viable healthy alternative to carcinogenic pouches.

We talk about how important is to give equity to those who are going to be running your business for you.  We also discuss the importance of due diligence on evaluating the relationship between investors and your long term goals.  Investors smell desperation and will lend money but may not have your best interests in mind.

Lastly Jeff and I discuss corporate meetings and how they can literally take over your life if you let them.

A lot of great topics in here, be sure to tune in to this episode here:

https://patrickvrogers.com/podcast/share-equity-to-grow-faster/