How much do events like St. Patrick's day support the British pub industry?
Brits are known to love a drink, and the over 52,000 pubs in the UK are a testament to that.
But, the industry has struggled in recent years, with the number of pubs hitting the lowest level in a decade. Can events like St. Patrick's and other holidays help buoy up the sector, and can pubs fully embrace the festivities?
Matt Cox spoke to Neil Williams of the British Beer & Pub Association to find out more.