Episode 238: Sara Bochino wants us to think more holistically when purchasing software.

⏱️ Timestamps:

00:00:00 - Intro

00:02:23 - The SaaS promise gone wrong

00:04:05 - Piecemeal journeys, big headaches

00:05:01 - A roadmap for proactive teams

00:05:51 - Building products with purpose

00:07:26 - Who really owns your software?

00:09:49 - CEOs and customer obsession

00:11:15 - Time to rethink procurement

📺 Lifetime Value: Your Destination for GTM content

Website: https://www.lifetimevaluemedia.com

🤝 Connect with the hosts:

Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung

JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/

Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/

👋 Connect with Sara Bochino:

Sara's LinkedIn: https://www.linkedin.com/in/sarabochino/

Mentioned in this episode:

Matik