Shareable Podcast

This week we are sitting down with Allan Dib, serial entrepreneur, rebellious marketer and technology expert. We're talking all things marketing strategy...how can an efficient strategy in one page or less that encapsulates every necessity for our businesses? Allan speaks on his book, The One-Page Marketing Plan, which of course is the book he wishes he had at the time he was building his business. He walks us through all the stages of his marketing process, from effectively selecting your target market to crafting the most authentic message possible. Allan clearly outlines how to create the best experience possible for our clients, using the "human-to-human" principle, no matter what your strategy is. Further, we are going beyond what many marketing strategists look past, the idea of finding the optimal customer. It can be easy, especially when our businesses are just starting off, to take any client we can get. However, if it is not a fitting relationship for our business and personal values, it will be unfulfilling at best and inauthentic at worst. Allan shares how to keep our true visions in mind regarding this topic and many others as we grow our businesses. Take a listen, you won't regret it!

Running time: 59:40

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The E-Myth by Michael Gerber

Masters of Scale

Todoist

Knowing how to market your business

Flight

Create a marketing plan for your business; don't leave it to chance!

• Success Wise on Facebook
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• Allan on Linkedin

• Email Jeff
• @JGibbard on Twitter
• Jeff on Linkedin (make sure to introduce yourself)
• Jeff’s Website

 Hire Jeff:

Book Jeff as a Speaker

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Call us: (551) 257-4273

Support The Show:

Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)

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Caleb Gardner is an insatiably curious strategy consultant with unique professional experience, from startups to nonprofits, from Fortune 100 clients to presidents. In addition to a career in the private sector at prestigious firms like Edelman and Bain & Company, Caleb was the lead digital strategist for President Obama's political advocacy group, bringing his unique leadership to one of the largest digital programs in existence.

Now as the co-founder and managing partner of 18 Coffees, a strategy and innovation firm for the mission economy, Caleb helps build capability within businesses trying to change the world, powered by a community of 21st century talent.

Running time: 46:27

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 The New Power by Henry Timms, Jeremy Heimans

Philosophize This! 

 Todoist

 Empathy

 Flight

 Find out who your representative in Congress is

• Website/BlogWebsite/Blog
• Twitter 
• Instagram

• Email Jeff
• @JGibbard on Twitter
• Jeff on Linkedin (make sure to introduce yourself)
• Jeff's Website

 Hire Jeff:

Book Jeff as a Speaker

Hire Jeff's Agency

Be Part of the Show:

Call us: (551) 257-4273

Support The Show:

Sponsor an episode, Buy Books From Our List, Donate/Add to the Tip Jar, Buy From Our Affiliates, Learn how to give us money for free (really!)

Learn from our guests:

See the Shareables

Subscribe on:

iTunes

Overcast

Spotify

Google Play

During this interview, Rachael and Jeff are talking all things regarding the tech and marketing industry. They dive into the hierarchy within the social media professional ladder...should people call themselves social media gurus? How about social media ninjas? Jeff shares his thoughts on these questions and more.

Further, Jeff hypes up some of his favorite professionals in the industry, sharing who inspires him and who he feels deserves more recognition. Jeff shares his thoughts on what is currently lacking within the social media community- where can we do better? And where are we headed looking toward the future? And a pro tip: listen till the end; Rachael challenges Jeff with some epic questions for the lightening question round.

We hope you enjoy this episode as much as we enjoyed recording it.

It's that time of week again. Today we are sitting down with Rachael Kay Albers, a self proclaimed marketing-hating marketer. As founder of RK Ink, she has helped entrepreneurs reach their dreams without compromising themselves in the process.And as host of Awkward Marketing, a business comedy show, Rachael sheds light on how to create epic brands online. Rachael is a pro at reverse-niching...which follows the notion that we can only know who we are and what we value by knowing who we are not. What can you not see yourself doing in your day-to-day work life? What kind of environment can you not see yourself working in? Getting clear on these ideas can lead us to the right places with the right people, instead of wasting time and energy on experiences and people that do not fully serve us. We dive into these questions and more, as Rachael explains her experiences as an out-of-the-box person and marketer, sharing how her personality has shaped her career. Further than that, she shares how we can share all sides of our personalities in our field of work- our opinionated side, our playful side, our goofy side, you name it...Rachael says all of these traits have a place in our lives and work. Take a listen below and apply this amazing info to your next career move!