Shareable.fm Radio

Yup, you read the title right. This is the episode where our guest teaches us about BDSM- why brand domination strategy matters that is! Sorry, didn’t mean to shock you there, but in the spirit of this week’s guest we just had to. Because our guest, Deb Gabor, is the founder and Brand Dominatrix of Sol Marketing, a brand strategy consultancy obsessed with building winning brands. Guys, she’s awesome, so awesome that after talking with her for five minutes Jeff proclaimed them best friends. Here’s the post it note he wrote to prove it. 

Jeff wrote this about Deb during the first five minutes of recording.

And you’re going to want to be her best friend too after listening to this episode. Friends, Deb gets incredibly honest with us. She talks about her passion and compulsion to make other people’s businesses better. She talks about her inability to slow down. She talks about how her daughter helped her become a role model in her career. There’s so much that happened, you just gotta listen. 

SHOW DETAILS

SHOW NOTES

How Deb uses tech: Deb is no tech novice. In fact, she’s had every i-thingy there has ever been. Although she’s an early adopter, Deb’s more interested in the value that technology brings to her life rather than the flashiness of the gadget. For Deb, technology allows her to do things that she otherwise couldn’t do without it, and to free up headspace to do the things she’s really passionate about like building brands. Essentially, Deb uses tech as a facilitator to make other things happen. Tech makes Deb’s life easier, so she can make other’s lives easier. And she sets boundaries. Deb tries to keep notifications from oppressing her and monopolizing her time. Most importantly, Deb has learned not to let technology stand in the way of a good relationship with a human being. What she wishes she’d learned earlier: Slow the FUCK down. One thing you should go do today: Read Deb’s book – Branding is Sex Apps in her Dock: Phone, Email, Chrome, & Snapchat One app she can’t live without: Trello Last Social Media left standing: Facebook One book you should read: Positioning by Al Ries and Jack Trout Desired Superpower: Temporary wobbly puddle of goo (so she can slow down for 15 minutes at a time) ADDITIONAL NOTES Deb’s Basics of Branding:

The questions to answer to get your mini MBA in branding:

CONNECT WITH JEFF

CONNECT WITH DEB

SPECIAL THANKS TO

Caroline, our Producer. Thanks for everything you do to make this show happen.

Ray, our Audio Engineer. Thanks for cleaning up our voices and adding all that sexy production value.

Oprah. Even though you’re already the Oprah of podcasting, can’t we be too?

THE GUEST BECOMES THE HOST. THE HOST BECOMES THE GUEST.

This is Now You Do Me, where we switch roles and let our guest become the host and ask us anything they want to.

Enjoy.

WOW. Even Jeff wasn’t ready for this Now You Do Me. Travis’s questions brought out an…erm…different side of Jeff. We should let you know up front this episode is NSFW. It all started with an innocent question about Jeff’s reading preferences and well, yeah it got a little Fifty Shades darker, if you what I mean. You just gotta listen to this one, but maybe with your earbuds in.

Shareable Family, I don’t know if you’re ready for the Travis Wright. Having a conversation with Travis is like listening to 10 TED talks at once. This guy is a seemingly endless source of vision and knowledge. “So what does he do,” you ask. All of it. He does it ALL. Travis is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and self-deemed “mediocre stand-up comic.” We’ll be the judge of that Travis. Today, he is the cofounder and Chief Marketing Technology Officer at CCP Digital, a Kansas City & SF based digital ad & content agency. Throughout his career, he has helped hundreds of B2B & B2C companies, well-funded startups, SMBs, and the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat’s VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which was published in December 2017. Needless to say, we’re big Travis fans here at Shareable. And we’re really excited to bring you this new, info-packed episode.

That’s right, we’re calling in The Wolf, Marty Wolff that is. Marty is the president of Marty Wolff Business Solutions, an executive coaching and consulting practice focused on helping clients improve their sales and profits. He also hosts a regional business show called Tec Bridge Radio, and the nationally recognized Business Builders Show with Marty Wolff on C-Suite Radio. At the center of all of his work, Marty is a business journalist. He’s all about learning and sharing his knowledge with his clients, colleagues, and listeners.

This is Now You Do Me, where we switch roles and let our guest become the host and ask us anything they want to.

Enjoy.

Oh boy, here we go again. Head first into the Danger Zone on another segment of Now You Do Me. (Kenny, are you there?)

As the host of Shareable, Denise Lee Yohn pulls the ol’ switcheroo on Jeff. Now it’s his turn to be vulnerable, and share something with you, dear listener, that most don’t know about him.

The guy can’t take a compliment!

So you know what that means, aversion therapy baby. If you flood our show with compliments Jeff will be physically uncomfortable and that will be terribly funny for all of us.

(If ya’ll actually do this, I’ll record a reaction and share it – love, Producer Caroline)

Download this Episode

• Email Jeff: je**@************ia.com
• @JGibbard on Twitter
• Jeff on Facebook
• Jeff on Linkedin (make sure to introduce yourself)
• Jeff on Instagram
• Jeff on Snapchat

• Email Denise: ma**@***********hn.com
• Denise’s website
• @deniseleeyohn on Twitter
• Denise on Facebook
• Denise on LinkedIn
• Denise on YouTube

The post #4: Denise Lee Yohn Interviews Jeff Gibbard appeared first on Shareable.

Our guest is Denise Lee Yohn.

Denise Lee Yohn is the go-to expert on brand-building for national media outlets, an in-demand speaker and consultant, and an influential writer.

Denise is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest (Jossey-Bass) and the e-book Extraordinary Experiences: What Great Retail and Restaurant Brands Do.

Download this Episode

• Running time: 39:17
• Subscribe on iTunes and leave us a review

How Denise uses tech:

Yes, Denise is a PC user. She describes herself as a mid to late adopter of new technology.

Although she may be skeptical to try the latest tech trend, that doesn’t mean she’s not connected (only when she’s asleep and at the gym, those are no phone zones). But during the rest of her waking hours, she’s in front of her trusty PC or android doing research for her clients and speaking engagements.

What she wishes she’d learned earlier:

This is when Denise goes deep into that vulnerable territory.

The number one lesson that she wishes she’d learned was to be authentic and to be real in her work life.

Early in her career, Denise felt that she had to maintain an image of being older and more experienced. But after twenty years in her field, she realized how detrimental trying to be something you’re not was to her relationships.

After she decided to lean into her natural strengths and to share more about herself, she has been more effective, happier, and less stressed.

So there you have it. Once again “being yourself” is the takeaway lesson. But, hey, if being yourself reduces stress, we can all get on board with that, right?

What she thinks you should go do today:

Be more intentional about how you cultivate relationships. Dig deeper than the surface level conversation and really find out what people’s goals and passions are.

Apps in her Dock:

One app she can’t live without:

Last Social Media left standing:

One book you should read:

Desired Superpower:

Get even more Denise on her episode of Six Pixels of Separation with Mitch Joel

Those books she mentioned:

Business Relationships that Last by Ed Wallace

That TED Talk Jeff brought up:

Brené Brown: The Power of Vulnerability

• Email Jeff: je**@************ia.com
• @JGibbard on Twitter
• Jeff on Facebook
• Jeff on Linkedin (make sure to introduce yourself)
• Jeff on Instagram
• Jeff on Snapchat

• Email Denise: ma**@***********hn.com
• Denise’s website
• @deniseleeyohn on Twitter
• Denise on Facebook
• Denise on LinkedIn
• Denise on YouTube

Caroline, our Producer.

Ray, our Audio Engineer.

Will Arnett’s Lego Batman. 

The post #3: Denise Lee Yohn | There’s Power in Vulnerability appeared first on Shareable.

This is Now You Do Me, where we switch roles and let our guest become the host and ask us anything they want to.

Enjoy.

Yeah, that’s right. We’ve got plenty of episodes in our first week to fill you up and hold ya over until next Monday. 

So on Fridays, you can expect these sweet and juicy lil’ episodes where we flip the script, pull the lever, and enter into an #alternative reality where our previous interviewee becomes the interviewer.

Which means of course, we’re back with more Doug Sandler because we couldn’t get enough Doug. No one has ever gotten enough Doug. Amiright?

As the host of Shareable, Doug Sandler gets a chance to ask JG some of his own rapid fire questions! So if you’re a Nice Guys on Business fan, you’ll know what these are.

Listen in to hear Jeff get relatable, transparent, confident, humble, and very, very real.

Our first guest is Doug Sandler.

Doug Sandler is a nationally recognized speaker and writer with extensive business experience as an entrepreneur and leader. His book, Nice Guys Finish First, is a #1 ranked Amazon Best Seller.

As a podcaster, Doug has interviewed Gary Vaynerchuk, Arianna Huffington from HuffPost, Dan Harris from Good Morning America, Ron Klain, White House Chief of Staff, and dozens of celebs. He specializes in teaching others the “how-to’s” of building relationships and strengthening connections.

The post #1: Doug Sandler | Success is a Mindset appeared first on Shareable.