CULTVR Lab has emerged as Europe’s first immersive cross-disciplinary space, focusing on digital arts, XR live performance, and fulldome cinema with Matt Wright (Artistic Director) and Janire Najera (Managing Director) at the helm.

This session explores the complexities of producing and touring Shared Reality content that blends virtual and physical environments, through learnings from the show "Arka Kinari: Artivism at Sea," showcasing how immersive arts can forge new pathways for human connection, spotlight global issues, and inspire tangible action.

This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.

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