What’s important to think about when launching a brand? That’s one of the questions that the guests on today’s podcast will answer. Today’s episode includes Nik Sharma of Sharma Brands, Kurt Elster of Ethercycle, and Michael Peters of TB12. They’ll discuss a variety of topics including products for emergency preparedness, sourcing issues, and the value of free shipping. 

 

Topics Discussed in Today’s Episode:

TB12’s earned media

What Judy kits provide

How Judy was launched

The value of getting prepared

What works for D to C brands

The surges TB12 has seen

What Judy looks like from the supplier side

Where Judy is sourcing from

What Kurt has seen that gets brands to Black Friday/Cyber Monday levels

The main aspects to consider when choosing a partner

What’s most important when launching a brand

Positioning the brand to upsell to multiple purchases

Free shipping

How to look at shipping and shipping challenges

Things to do on the charitable side

Number-one advice for brands

 

Resources:

Nik Sharma

Sharma Brands

Judy

Kurt Elster

Ethercycle

Michael Peters

TB12