In the fourth and final episode of The Elevate Summit Series, Charlie interviews Carl Hillesland, Director of Retail Performance at Broad River Retail, and Sean Davis, General Manager for the Salisbury store.

In this conversation, Carl and Charlie discuss the 40 Day Climb to the Top Challenge, which is the biggest payout challenge ever introduced by The River. They mention the high levels of energy and excitement among Memory Makers for this challenge. Additionally, they explain that in addition, The River is continuing its routine challenges alongside the 40-Day Climb to the Top, and how this doubling down will elevate everyone coming into the Moneyball months.

Carl highlights the importance of bringing people together and the resulting alignment that happens when a group of people find momentum toward a common goal. He further emphasizes the significance of the customer experience and the need to connect with guests, educate them about new sleep technologies that have recently launched, and provide them with the best possible service.

During their conversation, Sean mentioned the excitement surrounding the new Salisbury store and how it has impressed the residents, keeping them coming back for more. He also highlighted The Elevate Summit workshops currently being held in the Salisbury store and how they motivate people to finish 2023 on a high note. Sean shared his experience of coming up with the theme word "perpetual" to conclude the year, explaining how it helps in finding inspiration and constantly striving to improve.

The Infinite Game by Simon Sinek - https://www.amazon.com/Infinite-Game-Simon-Sinek/dp/073521350X/ref=sr_1_2?crid=2GX6GM2J20Q04&keywords=the+infinite+game+sim&qid=1699623753&sprefix=%2Caps%2C155&sr=8-2

This episode on YouTube: https://youtu.be/_0Kpycac0G0

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