Nick gives an update on the recent video work with a local B&B, and talks about some of the reasons why tour video works, the challenges involved, and why creating good video doesn't happen overnight.

View the show notes for this episode at https://www.locusfocus.co/sharper-hotel-marketing/hotel-tour-video-tidbits

Check out our hotel marketing blog at https://www.locusfocus.co

Yield management for hotels is widely touted as being about providing the right product (in this case a room), to the right person at the right price. But it is fundamentally flawed when looked at through the lens of the guest experience. Chris explores this touchy subject.

View the show notes for this episode at https://www.locusfocus.co/sharper-hotel-marketing/yield-management

Check out our hotel marketing blog at https://www.locusfocus.co

Chris discusses why most hotel video isn't engaging and falls short of guest needs, as well as our upcoming video shoot for a luxury B&B and the strategy behind it.

View the show notes and join the discussion for this episode at https://www.locusfocus.co/sharper-hotel-marketing/shorter-hotel-video

Check out our hotel marketing blog at https://www.locusfocus.co

Can Snapchat work for hotels? Nick discusses Snapchat, how it works, and whether it's really worth worrying about. Snapchat has come a long way (baby), but is it the perfect marketing tool we all want it to be for hotels?

View the show notes for this episode at https://www.locusfocus.co/sharper-hotel-marketing/snapchat-for-hotels

Subscribe to our hotel marketing blog at https://www.locusfocus.co

Choosing the best photographers for your hotel photography is absolutely critical. There are multiple considerations including the niche of the photographers, their style and workflow, their portfolio and their equipment. Chris Jack breaks it all down and gives lots of practical and valuable advice.

View the show notes for this episode at https://www.locusfocus.co/sharper-hotel-marketing/how-to-choose-the-right-photographer-for-your-hotel

Check out our hotel marketing blog at https://www.locusfocus.co

Nick discusses the way in which video is consumed by today's audiences and how your hotel video marketing strategy can fit into that space. Topics include YouTube and TV ads, website hero and tour video, as well as video for social media.

View the show notes and join the discussion for this episode at https://www.locusfocus.co/sharper-hotel-marketing/get-started-with-hotel-video

Thinking of updating your hotel marketing website? While Squarespace is easier to learn and use, Wordpress may be better for your hotel website design.

Learn why Squarespace is often a better platform for hotel and motel marketing websites and where Wordpress might be your only option.

Join the discussion and ask the hosts a question about this topic at https://www.locusfocus.co/sharper-hotel-marketing/wordpress-vs-squarespace-for-hotels

For more hotel marketing strategies and solutions, visit https://www.locusfocus.co and click on subscribe.

Chris Jack gives his personal thoughts on Airbnb's new Trip Platform, designed to take travellers on a magical journey, and what it means for you as a hotel owner or manager. Is it a real threat to hoteliers, and what can hotels do to counter the Airbnb Trip platform today?

View the show notes and join the discussion for this episode at https://www.locusfocus.co/sharper-hotel-marketing/airbnb-trip-platform

Visit https://www.locusfocus.co for more sharper hotel marketing strategy.

We discuss how TripAdvisor controversially uses Booking.com pop ups right when prospective guests are trying to view your professional photos. Why you should be complaining to TripAdvisor as this affects your direct bookings.

View the show notes and join the discussion for this episode at https://www.locusfocus.co/sharper-hotel-marketing/tripadvisor-pop-ups

Subscribe to our hotel marketing blog at https://www.locusfocus.co