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What is the Countryside Code? How did the new campaign by Natural England and Aardman animations start? Why is Shaun the Sheep important to connecting with all ages?

For this week's episode, we take a look at the new campaign by Natural England and Aardman aniamtions.

Welcoming Johnny Janiszewski, campaign manager for Natural England and Rachael Peacock, Senior brand manager at Aardman, we find out more about the importance of looking after the countryside.

In the first part of the podcast, Johnny discusses why Shaun the Sheep was chosen, what it means to 'respect, protect  and enjoy', and how social media has had a huge impact on reaching a wider audience.

In the latter half, Rachael steps us through the process of stop-frame animation, how the campaign was brought to life and takes us behind the scenes of the studio.`

I'm sure you'll agree- it's a baarrrilliant episode!

With thanks to our sponsor: A Plan Rural