Road signs may caution to be careful due to ice on the road but ice of all flavors consumed in communities across the nation is helping communities raise millions of dollars. Well, $35,000,000 and counting. 

This week on Franchise Today, Tony Lamb, founder & CEO of Kona Ice joins Franchise Today co-hosts, Stan Friedman and Paul Segreto and discusses a major factor in his franchise brand's success - “We came up with the idea to help organizations in the community by giving them a percentage of sales at fund-raising events. The idea caught fire and the business exploded." In addition, Tony shares his perspective on using sustainable energy to help reduce each Kona Ice truck's carbon footprint while building a sustainable brand of over 700 trucks across 48 states.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes.